
Syeda Juveria Afreen - SJA
Founder & CEO @ SJA Pathway
About
Hi, My name is Syeda Juveria Afreen, called as SJA. Born & Raised in Jeddah Saudi Arabia. As a software engineer, game developer, and content creator, I balance multiple roles while pursuing my passion for robotics, game development, and women empowerment. Currently, I am a Master of Engineering in Robotics student at Stevens Institute of Technology, where I explore topics such as machine learning, computer vision, and human-robot interaction. I also co-founded and led the technical aspects of Apex Games, a company that creates immersive and innovative games using blockchain and web technologies. Additionally, I write articles for Life Lovers Magazine, a monthly publication that covers stories on travel, work-life balance, and women empowerment. Through my diverse skills and experiences, I aim to inspire and motivate others to follow their dreams and passions. Previously, I worked as a Senior Software Engineer at GenRait, Inc., where I developed, tested, and improved software products and tools with MEAN stack. Also as Game producer & Developer at Dovelp where I managed the team and worked on breaching shadows game. And as Technical Support Engineer at Microverse where I gave more than 600 code reviews to Junior International Web Developers in different languages like HTML, CSS, JavaScript, React, Ruby, Ruby on Rails etc…
Saudi Arabia
Jeddah
Management Consulting
Anthropic Claude, Software Development, Google Cloud Platform (GCP), Docker, Career Counseling, VBScript, Game Development, .NET Core, Blazor, ASP.NET Core, Web Development, Writing, Full-Stack Development, Artificial Intelligence (AI), Blogging, simscape, Simulink, Mathworks, Image Processing, No-Code Development
Experience

Founder & CEO
Jeddah, Makkah, Saudi Arabia
I founded SJA Pathway with the mission to provide tailored career support and job opportunities to individuals seeking to enhance their professional journeys. After over two years of sharing job opportunities for free, I launched this platform to offer a more structured approach, helping people not just find jobs but build their careers with guidance, skill-building, and personalized support. Key Responsibilities: • Developed and implemented two specialized pathways for job seekers and career changers. • Provided personalized resume reviews, interview coaching, and career advice to help clients stand out. • Built partnerships with recruiters to prioritize job seekers from the platform and provide exclusive opportunities. • Created and maintained an engaging, supportive community for job seekers, ensuring frequent job posts and tailored career resources. • Continually evolving and enhancing services to meet the needs of job seekers, leveraging my network to offer more opportunities for growth and success. Through SJA Pathway, I am working to ensure more people can land their dream job sooner by providing them with the tools and connections they need to succeed.

Product & Engineering Lead
Owen Sound, ON
- Helping build the community world map by leading technical and product strategy for Map.ca, AgriHome.ca (The Map Foundation’s learning platform), and AndCandid.com (the community messaging and communication app for Map.ca). - Shaping the product vision, long-term roadmap, and execution from concept to deployment across platforms. - Translating high-level ideas into clear product flows, user journeys, and actionable specifications. - Overseeing full-stack architecture spanning web, mobile, backend, and AI-driven systems. - Collaborating closely with cross-functional teams (UX, Content, AI/ML, Engineering) to ensure aligned execution and mission consistency. - Guiding UX/UI decisions to build intuitive, human-centered, and community-first experiences. - Implementing scalable pipelines for product releases, feature improvements, automation, and quality assurance. - Mentoring and structuring a multi-disciplinary team to foster speed, accountability, and clarity. - Supporting strategic decisions on partnerships, grants, technology adoption, and ecosystem expansion. - Identifying opportunities for innovation, simplification, and system optimization across all platforms. - Contributing to building a national and global community-mapping ecosystem that supports learning, careers, local entrepreneurship, and meaningful connection.

AI & Game QA Developer
Indianapolis, IN
- Supporting the development of EscapeApp, an immersive AI-based storytelling experience built with Unreal Engine and designed for iOS. - Contributing to both machine learning integration and game development, focusing on intelligent avatar behavior, facial mood tracking, and adaptive narrative logic. - Worked in Twinmotion to create and test real-time 3D scenes, ensuring visual quality and performance. - Testing and debugging iOS builds to ensure performance, stability, and responsiveness across devices. - Assisting in the implementation of AI features using PyTorch and exploring TensorFlow for generative and computer vision-based enhancements. - Collaborating with developers to refine gameplay, optimize user experience, and validate AI/ML interactions through structured QA processes. - Actively learning and applying concepts from robotics, ML, and computer vision.

Unreal Engine Software QA Developer (IOS)
Indianapolis, Indiana, United States
- Contributed to the development and QA of EscapeApp, an immersive AI-based storytelling experience where user choices shape real-time narrative outcomes. - Tested and debugged iOS builds developed using Unreal Engine, ensuring performance, stability, and responsiveness across mobile devices. - Reported, tracked, and verified bugs; collaborated closely with developers to identify root causes and implement timely fixes. - Assisted in tasks including gameplay refinement, and optimization for mobile platforms.

Lead Consultant - Web & Software Development
kandy, Central Province, Sri Lanka
- Provide consulting and development services for web and software projects. - Develop custom solutions tailored to client needs, managing projects from start to finish. - Troubleshoot technical issues and offer innovative solutions for optimization. - Collaborate with clients and teams in regions such as Sri Lanka, UAE, Singapore, Maldives, and Australia. - Ensure projects meet deadlines and client specifications across various industries.

Co-Founder & CTO
St Paul, Minnesota, United States
(Currently Development Paused) - Developed and aligned the technical strategy with business goals, overseeing the Game, Web, Blockchain, and App Development Departments for effective task delegation. - Ensured technology resources met both short and long-term needs, establishing research and development goals with clear timelines. - Made executive decisions on technology requirements, mentored team members, and maintained a consumer-focused approach for IT project delivery. - Managed technology budgets, timelines, and compliance with regulatory standards, while also overseeing social media presence and customer engagement efforts. - Led the development of the Apex Carnival Game from inception, collaborating with developers to create a carnival-themed MMO. This included features for earning APEX, avatar customization, and social interaction. - Planned and directed the development of games and websites, utilizing Unity Engine with C# for the Apex Carnival Game and React for the Apex Website. - Aligned technical strategies closely with business objectives and provided mentorship to team members. - Secured additional funding through a small grant and formed a strategic partnership with Microverse for talent acquisition and collaborative projects. - Presented a tech talk at Microverse, highlighting the development process and achievements of Apex Games.

Content Writer
Gloucestershire, England, United Kingdom
- Wrote 9 high-quality, engaging, inspiring, motivating and informative articles on topics such as women's empowerment, travel stories, and work-related issues. - Increased readership by 15% through compelling content and effective promotion.

Full Stack PHP Developer
Orlando, Florida, United States
- Designing, developing, and maintaining scalable web applications with a strong focus on performance, security, and modern development standards. - Developing and maintaining full-stack applications using PHP, Laravel, Symfony, JavaScript, MySQL, HTML, and CSS. - Implementing WordPress websites using a wide range of plugins for design, SEO, multilingual support, and performance optimization, while ensuring responsive layouts and high-quality UX. - Integrating systems with WHMCS APIs and third-party services to extend backend functionality. - Writing clean, maintainable, and modular code that adheres to PSR (PHP Standards Recommendations). - Optimizing front-end performance using advanced CSS techniques and following UI/UX best practices. - Applying Python fundamentals to complement backend processes where necessary. - Ensuring secure coding practices, including CSRF protection, input validation, and structured error handling. - Collaborating with cross-functional teams to meet client requirements and deliver high-quality products within project timelines.

Python Developer
Singapore, Singapore
- Worked with Google Cloud Platform, deploying Python-based applications using App Engine. - Created and managed backend services with Python, integrating APIs and handling deployment configurations. - Utilized GitHub for version control and collaborative development. - Gained hands-on experience with Docker, containerizing and testing Python applications for consistent deployment. - Learned and applied cloud-based development practices, improving automation and scalability.

Software Developer
Beaconsfield, Victoria, Australia
- Refactoring legacy codebases (C#, VB, VBScript, JScript) to improve performance and maintainability. - Developing front-end and back-end systems using .NET Core, Blazor, ASP.NET, and Classic ASP. - Automating processes with PowerShell and Batch scripting to streamline operations. - Utilizing Docker for application containerization and efficient deployment. - Writing comprehensive technical documentation to ensure clarity and knowledge sharing. - Collaborating with cross-functional teams to deliver customized solutions for global clients in the astronomy and astrophotography sector. - Contributing to iTelescope’s mission of empowering astronomers with innovative technology.
Education

Robotics
- Specializing in Robotics and Control Engineering through courses such as ME 598/621 - Introduction to Robotics/Modern Control Engineering, ME 656 - Autonomous Navigation, CS 559 - Machine Learning, ME 554 - Computer-Aided Design, EE 551/553 - Engineering Programming (Python/C++) and much more. - Completed Projects in Robot Arm Kinematics, Image Processing for Vision-Based Tasks, Simulating a Mobile Robot, Mobile Robot Object Sorting.

Computer Programming
- Spent 1300+ hours mastering algorithms, data structures, and full-stack development while simultaneously developing projects with JavaScript, React, Redux, Ruby, Rails etc. - Developed skills in remote pair-programming using GitHub, industry-standard git-flow, and daily standups to communicate and collaborate with international remote developers.

Computer Programming, Specific Applications
- Mastered software development with subjects like C Programming, Database Management, and Java Programming. - Explored cutting-edge topics including Business Intelligence, Information Security, and Mobile Computing. - Gained hands-on experience in Web Technologies, Software Engineering, and Advanced Development Technologies. - Learned about Software Testing, Project Management, and the latest industry trends. - Prepared for a dynamic career in IT with a comprehensive curriculum and practical skills. - Developed skills by building game using Unity and C# as ATIANA Game is built as my final Capstone for master.

Computer Programming, Specific Applications
- Mastered fundamentals in electronic devices, digital circuits, and principles of information technology. - Gained practical skills in C programming, operating systems, and accounting fundamentals. - Explored advanced topics like microprocessors, office automation, and systems analysis. - Learned object-oriented programming using C++ and developed computer graphics proficiency. - Acquired expertise in MS Office, business communication, and Windows/Visual Basic. - Delved into internet technologies and Java programming for web development. - Studied principles and techniques of RDBMS for effective data management.
Syeda Juveria Afreen - SJA's Contact Information
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