Siyang Liu

- Run the export function for Xinyue Group’s Polyether & Polymer Polyols from Shanghai (MEASA & Americas). - Build & convert pipeline: market mapping, LinkedIn/email outreach, key-account growth. - Set up the GTM engine — website & collateral, trade-show programs — and drive brand presence. - Establish CRM & reporting, playbooks and follow-up rhythm to raise conversion & speed. - Coordinate plant/logistics/finance to deliver on time and retain customers. - Oversee Shanghai office operations & vendors to keep the business running smoothly.

- Run the export function end-to-end for Xinyue Group’s polyether & polymer polyols (Wudi Dexin Chemical): market mapping, prospecting (HS/customs data + LinkedIn/email), qualification, pricing/terms negotiation and closing; manage key accounts and renewals. - Lead deal execution & compliance: quotations, Incoterms 2020, sales contracts and export documentation (PI/CI/PL/BL, HS codes, CO, SDS/TDS); coordinate plant/QC/forwarders to ensure on-time shipment and smooth customs clearance. - Build the go-to-market stack from zero: bilingual corporate website and product pages, brochures, sample labels, booth visuals and customer-dinner invitations; standardize naming/specs and external messaging. - Stand up sales operations: company email system, lightweight CRM, opportunity pipeline, templates and monthly sales ledger; create SOPs and reporting to raise conversion speed and visibility. - Drive trade-show programs (China & overseas): pre-booking, on-site meetings, lead capture and post-show follow-up to convert opportunities. - Oversee Shanghai office operations & vendors during startup phase (onboarding, procurement, scheduling) and support executives’ visa/travel arrangements. Product focus: Polyether & Polymer Polyols for flexible foam (furniture, bedding, automotive, footwear) and CASE applications.

- Client consulting & conversion: Assessed 20+ clients’ backgrounds and target schools (marketing, media, business majors etc.); designed customized application strategies (school lists, positioning, profile building) to raise admission competitiveness. - High-quality writing: Independently drafted 30+ application documents (PS, recommendations, CVs) using clear structure (STAR), integrating academic/practical highlights and personalized goals; helped clients with weaker profiles gain Top-100 offers. - Process management: Built a Feishu-based CRM to track 20+ cases; streamlined material submission, offer tracking and visa steps to reduce communication costs and improve efficiency.

- Consumer research & insights: Participated in projects for brands such as Alibaba Xiaohéixia, vivo and Chanel; conducted user interviews/market studies and produced 5+ insight reports to refine brand communication strategies (e.g., social content tone, product concepts). - Data analysis & trend reading: Screened 50+ respondents; used in-depth interviews and behavior-log tracking to capture real experiences; summarized key findings on purchase decisions and product preferences (e.g., the impact of live-stream recommendations, price anchoring in premium beauty). - Business reporting: Consolidated market trends in beauty, consumer electronics and ACGN; produced research reports and slide decks to support content marketing and packaging optimization proposals. - Team coordination: Improved respondent-screening by shifting to vertical communities (+30% match rate); organized intern forums to share methods and raise research efficiency.

- Marketing execution & audience growth: Co-developed strategies for vocational-education products; distributed content via WeChat, Douyin and Bilibili to raise exposure; promoted courses for test prep and job interviews. - Content production: Wrote copy and short-video scripts tailored to graduates and early-career audiences; optimized ad delivery and course recommendations to improve conversion. - Social data analysis: Monitored views/CTR/dwell time/conversion; reported findings and optimized push frequency, community operations and scripts to increase engagement by ~15%.

QS World University Rankings: 34; Key modules: Fieldwork & market investigation; Ethnography (user insights & market analysis); Cross-cultural marketing strategy & consumer psychology; Documentary storytelling.