SI LI

Strategic marketer skilled at driving brand awareness and engagement through social media campaigns. Increased social media engagement by 60K% for a marketing campaign in one month by leveraging TikTok's video platform. Pitched, developed, and produced branded content aligning with broader marketing initiatives. Passionate storyteller across multimedia channels including video production and editing. Directed multiple digital campaigns for NY Fashion Week 2020-2022, producing video content featured by Vogue. Experienced freelance producer creating social media videos and photos for musicians and fashion brands. Also filmed and edited live events for Red Bull and Rapture Music Festival. Strong project manager who plans and executes integrated digital marketing campaigns from concept to completion. Ensures cohesive and impactful brand identity across social platforms. Designed websites and created graphic content for outdoor lifestyle brands. Passionate about translating brand identities into engaging user experiences.

- Revitalized social account on TikTok, increasing engagement by 2.4 million weekly views within one month. This marked a 27% engagement gain across Paramount+ social media platforms. - Produced top social videos , including 12 earning over 1 million views in the first month. The #1 video reached 10 million views, a new best for the brand. Through optimized content strategy and analytics tracking, drove exponential growth of channel viewership and catalyzed social presence.

• Curated video content across Lapoint’s social media channels: Youtube and Instagram • Produced original content for its social accounts. • Tracked, Analyzed and reported weekly analytics and KPIs to management using Google Analytics algorithm for YouTube, instagram and Tiktok. • Ensured brand consistency and the use of Lapoint guidelines in content production • Pitched, developed and produced original content in long and short video format on Instagram and Youtube resulting in 200% increase in followers growth in 2 month.

• Supported post-production of the documentary “Free Range Humans” in Avid Media Composer, assisting editors and producers by organizing and preparing media assets. • Managed media vaults, expertly delivering, transcoding and logging footage for seamless editing workflows. • Provided multilanguage support, translating Chinese films to English to expand market reach. • Deftly media managed video projects - organizing assets, clipping and transcoding files, updating trailers/promos, assembling edits, and delivering final files per specifications. • Displayed professional flexibility assisting at all stages from pre-production footage pulling to final delivery under supervision of lead creative teams. Technical skills combined with ability to support various video initiatives streamlined post workflows.

• Filmed and produced campaign video for social media showcasing company's designer fashion, high-end furniture, and contemporary art. • Drove sales on the showroom floor, directly selling to customers high ticket items including designer collections, one-of-a-kind art pieces, and custom luxury furnishings. • Consistently generated over $20K in profit for the company every two weeks through client prospecting and showroom sales closure. Exceeded quarterly goals and accelerated revenue growth each season. • High Understanding of the Ultra Luxury consumer landscape

• Provided exceptional hospitality and client service as a gallery associate, welcoming collectors and art enthusiasts and maintaining pristine gallery presentation to showcase featured artists. • Supported gallery operations through social media management and website upkeep, increasing online visibility and engagement for represented talent such as renowned pop street artist Mr. Brainwash. • Led exhibition installation and art handling for prominent fine art fairs including the LA Art Show. Organized, transported, and installed pieces to event specifications, ensuring flawless presentation under tight deadlines.

• Provided multifaceted production support assisting producers in tracking expenses, handling errands, and fulfilling crew needs in a fast-paced environment. • Supported post-production through visual media asset organization and delivery, assisting the music department with cue sheets compilation, and transporting drives between units. • Lent creative talents designing animations, 2D graphics, and helping construct immersive film sets to bring concepts to life. • Handled diverse hospitality needs on set ranging from catering lunch/coffee orders to arranging charcuterie boards for vip talent. • Played an integral role in ensuring seamless production workflows through flexible assistance across critical behind-the-scenes functions.

Assisted VFX supervisor with green screen on set Designed 2D graphics Communicated with potential clients through email marketing