Sergey Ivashov

• Trusted partner of CMO and broader Sales and Marketing organization, on measuring ROI, supporting go-to-market strategies for new products and building new growth capabilities. • Led all aspects of consumer and merchant funnel analytics, ranging from data governance to business performance to data science & A/B testing.

• Guided executive leadership through the long-term strategic planning process, while identifying, expounding and supporting execution on big bets, significant initiatives, strategic partnerships, bottom line optimizations, and M&A. • Oversaw product management and engineering efforts on defining, building, and rolling out an in-house AI-based predictive modeling platform.

CarForce has developed a cloud-powered SaaS solution that leverages connected car telematics to provide dealerships with real time updates on the health of consumer vehicles; keeping their customers informed while recouping service- and customer retention revenue.

Served as a volunteer and in-class instructor; also co-founded an after-school entrepreneurial program for regional high school students at eBay - the first of its kind in Silicon Valley.

• Owned Google Play efforts on designing, optimizing, and measuring homepage features and content for Apps, Games, Books, Music, and Movies. • Oversaw reimagining and improving metrics, KPIs, benchmarks, predictive models, and A/B testing methodologies.

• Directed eBay's global iOS mobile business, encompassing all aspects from product strategy, conception, and product development, to business development, and operations. • Provided visibility to executive staff on mobile KPIs associated with iOS platform; advised on tracking, A/B testing setup, and overall performance goals for iOS products and experiences.

• Orchestrated the development, integration, and launch of eBay mobile product through WeChat – China's dominant messaging platform with 500M active users; achieved status as WeChat's #1 international commerce partner. • Pioneered eBay's product strategy for smartwatches and digital fitness trackers while establishing launch partnerships with first-to-market electronics OEMs and device manufacturers.

• Directed the design, development, go-to-market strategy, and deployment of eight localized iOS and Android mobile apps, securing over 1M downloads in key BRIC markets.

• Chosen to help steer the strategic direction of the enterprise in collaboration with executives, investment bankers, and management consultants; led eight strategy initiatives lasting up to four months each, including M&A support.

• Analyzed weekly performance of eBay North America and presented insights to executive leadership, helping to align monetization decision-making with overall corporate growth strategy and objectives.

• Led financial forecasting and planning initiatives, in addition to managing $2B P&L (with $500K expenses) for eBay's largest region, North America, designed time- and cost-saving processes in analytics and reporting.

• Took charge of operational analytics for both domestic and international SEO/SEM business; upon acquisitions, assisted with integrating new entities and assets into eBay SEO/SEM infrastructure.

• Owned operational analytics for both domestic and international IM Business Units, including working with Product Development and outside Tracking Partners to solve complex IM tracking outages.

• Managed $800M of foreign and domestic cash, including cash positioning, bank accounts optimization, weekly foreign ex-change spot trading, and operations of $200M in money market investments.

BBA in Finance BBA in Economics Minor in Management Information Systems