siti rasiqah

* Provided regional marketing support for all of the company’s subsidiaries; including a corporate travel agency, a resort developer in Thailand and a vacation membership provider. * Produced sales and marketing kits for all three subsidiaries to be used at various travel trade shows and presented to our corporate clientele. * Acted as the main liaison person for planning and executing the company’s participation in various trade shows in Singapore, Malaysia and Thailand. * Played a crucial role in the company’s participation as a Platinum sponsor at the HR Summit 2010 in Singapore. * Managed and wrote for the company’s quarterly magazine which featured lifestyle and travel articles and showcased our various resort and travel promotions. * Produced corporate videos for the company’s subsidiaries.

* Brainstormed ideas to market the company’s various products, mainly property and resort development. * Researched for various channels to market the products and executed marketing activities such as advertisements and website development. * Liaised with external vendors for marketing matters e.g. printing of brochures, letterheads, namecards and banners. * Actively involved in planning roadshows, sales launches and trade fairs. * Planned joint promotions with external partners to boost sales. * Sent out press releases to media agencies to garner publicity for the company. * Expanded job scope into customer service relations by answering email enquiries and tending to guests’ reservations.

* Supervised two junior staff to ensure all of the Club’s communication efforts are in line with the corporate branding. * Planned and executed advertising and marketing promotions for all business units within the Club, from Golf, Sales & Marketing to Events and Membership. * Initiated various members’ engagement initiatives for higher customer retention, including birthday coupons, monthly members’ giveaways and tie-ups with external merchants. * Managed club-wide marketing campaigns to promote events and promotions. * Planned and prepared advertising and promotions budget and media plan for the whole financial year. * Liaised with publishing agency to produce the Club’s bi-monthly members’ magazine. Also handled most of the copywriting for the publication. * Conceptualised and produced a commemorative coffee table book for the Club’s 20th anniversary in 2013. * Crafted speeches for committee members and management team during Club events. * Handled customers’ and members’ feedback via email or telephone enquiries.

* Supervised two junior staff to ensure all of the Club’s communication efforts are in line with the corporate branding. * Planned and executed advertising and marketing promotions for all business units within the Club, from Golf, Sales & Marketing to Events and Membership. * Initiated various members’ engagement initiatives for higher customer retention, including birthday coupons, monthly members’ giveaways and tie-ups with external merchants. * Managed club-wide marketing campaigns to promote events and promotions. * Planned and prepared advertising and promotions budget and media plan for the whole financial year. * Liaised with publishing agency to produce the Club’s bi-monthly members’ magazine. Also handled most of the copywriting for the publication. * Conceptualised and produced a commemorative coffee table book for the Club’s 20th anniversary in 2013. * Crafted speeches for committee members and management team during Club events. * Handled customers’ and members’ feedback via email or telephone enquiries.