Sirphi M

Role: Product Manager for Car Insurance at tataaig.com Product Execution: --Performed end-to-end UAT and defined new product logic on migration of the website to a new business logic system. This improved the visit to quote ratio by 12% and quote to order ratio by 33% --To improve customer’s first look pricing of TATA AIG compared to the competitors, implemented GST exclusive prices on the quote page, which improved quote conversion by 10.2% Customer Journey Enhancement: --Closely worked with the UX team, interacted with customers to understand the pain points, and implemented features at multiple touch points in the journey to improve customer experience. --Introduced new plans. Improved attractiveness of plans by substituting the plan names and cost break-up in consumer language and by mentioning the coverage of plan Customer Service Performance: --Responsible for setting monthly sales targets and driving a conversion rate at the customer service. --Performed data analysis and introduced new queue logic aimed at prioritizing calling based on the intent of the lead. The queue logic reduced the calling load by 27% and improve the sales by 26% Analytics: --Ensured metrics are tracked correctly and developed new metrics to perform better data analysis. Introduced two new reports aimed at improving the conversions of at the bottom-funnel stage.