Sırma Çeçen

As Head of the Toshiba TV Business Unit for European market at Vestel International, I bring over 20 years of leadership experience in international sales, product marketing, and export management within the consumer electronics industry. I lead cross-functional teams and oversee strategic initiatives across European markets, managing OEM, ODM, and licensed brands with a strong focus on profitable growth. I am responsible for driving commercial performance by building solid strategic partnerships, defining market-specific sales strategies, and executing impactful point-of-sale initiatives. With a results-oriented and hands-on leadership approach, I focus on turning strategy into measurable outcomes, strengthening market share, and delivering sustainable value for both customers and the organization.