Siobhan Dixon

• Second in command of the Features and Lifestyle verticals: food & drink, parenting, relationships, style, garden, real estate, cars, shopping, diet & fitness, beauty, and life • Manage and monitor performance of 6-8 reporters • Edit content for eye-catching headlines and photos, style, and accuracy on tight deadlines to maximize page views • Assign, approve, and manage stories, forward planning, and exclusives using Trello • Monthly 1-on-1 meetings with reporters • Monitor trending and breaking news, and what’s about to go viral in real-time using TopicPulse • Use Chartbeat to stay abreast of what's generating traffic, source (Google Discover, Facebook etc.), and how to maximize • Report on performance using data analytics • Home page editing, decide on splashes and create wipeouts using Canva, manage breaking news alerts • Create original content and AI-generated articles using ChatGPT and Gutenbot • Assist with editing Showbiz and News

I provide editing and writing services to a wide range of clients to accelerate business, engage target audiences, and generate traffic, social media engagement, and revenue. I am dedicated to enterprising and creative storytelling that engages, entertains, and informs diverse audiences. Clients include: The U.S. Sun, Freelance News Reporter • Quickly write copy that is concise, entertaining, accurate, and mindful of legal issues. • Identify trending and newsworthy stories and subjects to drive traffic. • Collaborate with editors, copy editors, and the video/picture desks. • Conduct interviews as needed. The U.S. Sun, Freelance Copy Editor • Edit copy to ensure stories are punchy and in line with The U.S. Sun style. • Provide feedback and guidance to reporters. • Ensure that stories are legally sound. • Sign off push notifications to ensure The U.S. Sun is the first to break news. • Edit the homepage when needed to showcase the best content and set the news agenda. InClub Magazine, Contributing Opinion/Features Writer • Contributing Writer of Opinion/Features section. • Contributing Writer for Style/Fashion, Lifestyle, Environment/Social, Culture, and Adulting sections. • Print and online magazine aimed at millennials and gen-zers. o2kl/AARP Sisters Newsletter, Contract Copywriter • Developed campaign theme options and creative for AARP's weekly Sisters Newsletter testing strategy. • Health, Wealth, and Self email series targeted at 40-plus AA/B women. • Addressed unique cultural and lifestyle needs of audience using altruistic and helpful tone. • Advised on the appropriateness and sensitivity of language and visuals. • Primary CTA to encourage engagement and click-throughs to articles and Sisters sign-ups.

• Oversaw small group of beat reporters and staff writers in virtual newsroom. • Created and assigned daily news lineups and vetted pitches based on newsworthiness, timeliness, and ability to drive traffic on website and social media. • Monitored stories to ensure timely turnarounds, deadlines met, and a consistent flow of published posts. • Using WordPress, edited a min. of approx. 6-10 news stories per day using AP Style and in-house style guidelines. • Stayed abreast of trending stories, breaking news, current events, and updates to existing content. • Wrote attention-grabbing and SEO-friendly headlines using Google Trends and SEO best practices. • Assisted with editing features and lists in other verticals. • Collaborated with writers on story angles and photo choices. • Regularly communicated with individual team members and the newsroom as a group to provide tools and resources to further develop writing. • Provided feedback on areas for improvement and positive reinforcement. • Conducted interviews and research for original content. • Wrote news stories, features, lists, and op-eds. • Reviewed resumes and interviewed candidates for the role of newsroom staff writer. • Helped train and develop new hires.

• Edited, proofread, and fact-checked celebrity coverage, pop culture, and breaking news stories, features, social media copy, and photo and video gallery captions using AP Style and in-house style guidelines. • Wrote and edited headlines using Google Trends and SEO best practices. • Worked with approx. 10 writers, four editors, and reported to the managing editor. • Edited and wrote witty, unbiased, and conversational. • Participated in biweekly digital brainstorming meetings. • Fifteen-minute max turnarounds often required.

• Edited and fact-checked print and online copy for high-profile clients including Mercedes-Benz, White Castle, and Zilretta. • Copy included TV and radio scripts, digital banners and web content, new business pitches, event booklets, pharmaceutical ads and brochures, and out-of-home ads. • Worked with account executives, designers, and the traffic department.

• Edited blog posts, articles, and interviews for online lifestyle magazine for women of the Caribbean diaspora. • Collaborated with the editorial team on promotion, advertising, and creating original content covering lifestyle, fashion, arts, entertainment, and events.

• Solely edited ads, brochures, event booklets, and digital content. • Wrote and edited copy for charity ads, invitations, product brochures, and social media posts. • Created a 20-page Creative Services style guide to streamline and standardize content across the Investment Bank. • Interfaced and collaborated with designers, account executives, and managers to support branding, advertising, marketing, event, and press needs across various lines of business.

• Solely edited all of the print magazine’s copy for grammar, spelling, clarity, consistency, and accuracy following The Chicago Manual of Style and in-house style guidelines. • Assisted with formatting copy in layout using InDesign. • Due to high volume of copy, quick turnarounds required without jeopardizing quality of work.

• Supervised five writers as Editor of the Art & Literature, Fashion, and Entertainment sections. • Assigned, monitored, edited, and fact-checked assignments. • Managed content using Joomla. • Found images online and edited using Photoshop. • Conducted interviews and research for reviews, profiles, and lists.

• Wrote movie reviews for start-up website. • Reviews written in informal and humorous blog style, but still used journalistic methods. • Formatted and uploaded stories and photos using Blogger.