Sinuhe Mello

Responsible for building the offer of payment methods and cash flow for companies. Focus on Acquiring, cashflow (payments, payroll and billing) and Instant Payments products

Responsible for building the offer of transactional products for companies and their distribution through the Bank's electronic channels Focus on the experience of the account for companies with the management of the epics of multiple accesses, large-scale payments, unified receipts, in addition to the business management of the Real time payments ecosystem for companies

Definition and distribution of the real time payments offer for enterprises, as well as an increase of +30% in YoY revenue during the 4 years of acting at the forefront of the strategic management of Cash Advisors

part of the design and launch of the electronic channel for global companies focused on international payments and reconciliation operations with mutiple currencies liquidty management along with the concept of open banking in europe

Leadership of the Cash Management transformation plan focused on business efficiency, product performance and customer satisfaction, 2.5x YoY product revenue increase

HIGHLIGHT: Structuring the concept of digital sales by channel and creating sources of direct and indirect revenue by channel, reaching revenue of BRL 3 MM per month 1. Create, manage and control Pricing actions to increase the electronic channels of revenue; 2. Define sales planning and monitoring targets for electronic channels activation 3. Plan actions to increase sales / transactions performed on the Canal; 4. Program communication actions in electronic channels.

HIGHLIGHT: Creation of the concept of digital sales by Internet Banking; Participation in innovation projects as mobile application for enterprises; Planning and execution of Itaú Unibanco-migration for companies in the electronic channels. 1. Study and analysis of new technologies focused on B2B; 2. Creation and execution of business plans based on trends and market needs; 3. Elaboration and application of training to relationship managers and Advisors; 4. Develop and management of a Digital communication tool between RM’s and customers; 5. Structuring of a digital sales concept and cross-seling products strategy through internet banking.

IGHLIGHT: Participation in innovation projects (First application for mobile for companies in Brazil and Financial Services site B2B - Customers from suppliers); Conduct Bank Boston - Itaú migration for companies in the Electronic Channels 1. Analysis of the feedbacks sent by customers regarding the Electronic Channels; Structuring improvements committee based on feedback from customers, business managers and call center; 2. Marketing analysis and management of mobility projects for managers and clients; 3. Design and implementation of proposals for cross-sell offer in electronic channels; 4. Management metrics

Be comfortable with descomfortable and change....empower the solution, not the problem.