Sintayehu Abebe

Spearhead marketing strategy and sales operations for a leading technology solutions provider, managing relationships with global manufacturers including HP, Dell Technologies, and others. Key Achievements: • Direct comprehensive marketing strategies that drive product adoption and market penetration across enterprise and SME segments • Negotiate and manage strategic contracts with international manufacturers, ensuring favorable terms and consistent product supply • Lead, mentor, and evaluate a team of marketing and sales professionals, optimizing daily operations for maximum performance • Drive revenue growth through strategic forecasting, market analysis, and data-driven decision making • Cultivate and maintain critical vendor relationships, establishing robust distribution networks that ensure market competitiveness • Spearheaded pricing strategies and contract negotiations resulting in multimillion-dollar technology supply agreements • Grew annual revenue by over 75% through strategic distributor network expansion and manufacturer partnership optimization (Dell, HP, Sharp, Epson)

Drove new client acquisition and market expansion for IT solutions and services. Key Achievements: • Built robust sales pipeline through strategic prospecting, cold calling, and relationship cultivation with key decision-makers • Successfully converted prospects into long-term clients through consultative selling and tailored solution development • Collaborated with cross-functional teams to create compelling proposals addressing specific client needs and objectives • Led pricing strategy development for complex IT products and solutions, ensuring competitive positioning while protecting margins • Expanded supplier network, creating new revenue streams and strengthening company market position

My responsibilities includes all marketing activities, branches development and work on business development of the company.

Lead overall business strategy, operations, and financial performance for a growing cloud services provider, driving technology adoption and innovation across Ethiopian enterprises. Key Achievements: • Spearheaded market entry strategy, establishing AACTS as a trusted cloud services provider in Ethiopia's competitive technology landscape • Built and mentor a high-performing team of cloud professionals, fostering a culture of technical excellence and customer-centric delivery • Orchestrated end-to-end business operations including P&L management, resource allocation, and strategic partnerships • Drive revenue growth through targeted cloud solutions that address local business challenges and digital transformation needs

* Prepare monthly, quarterly and annual budget * Prepare and share periodic forecast for all raw material, spare part and services * Communicate/Negotiate with supplier to get our annual demand and work together for the best performance * Import all Major raw materials, fixed assets, spares, consumables and other necessary to run the factory * Communicate and arrange service technicians from abroad • Procure all Local Spares, electrical materials and services • Procure all project materials • Coordinate the importation of project supplies and machineries as wel as professional • Facilitate all the requirement for both Addis Ababa and Dire Dawa Plant • Prepare interim reports • Prepare trend analysis in terms of cost, consumption and supply • Alert management on supply and delivery so that action would be taken • Prepare, float and evaluate both local and international bids • Prepare and negotiate contracts with suppliers • Manage and follow contracts for their best performance • Perform other activities

• Undertake local procurements • Member of foreign purchase committee • Responsible for coordinating team efforts of procurement division and other offices in order to expedite and facilitate the placement of major contracts in an efficient and professional manner • Coordinate contract developments with end users, finance and legal division to ensure contract integrity • Responsible for organizing transportation for the delivery of goods to the center and from center to all project site • Participate negotiation meeting for new contracts, change orders and amendments • Develop and manage an accountable and transparent system for bidding, contracting, ordering and purchasing of goods and services • Establish and maintain a working relationship with internal customers (end Users), Suppliers, Transporters, government bodies and other sectors • Supervise and provide guidelines to purchasing assistant and logistics assistant by way of work planning, performance reviews & training requirements • Compile lists of Local and Foreign Suppliers, contact local vendors for price quotations, prepares summary of bids including information on price and conditions of offer, • Reviews personnel management functions, including staff development & employee evaluation • Actively participate in training workshop and seminars • Prepare weekly procurement and logistics reports and circulate to all users • Continually participate in improving efficiencies and reviewed internal procedures and processes • Ensure annual budgets and annual plans are prepared timely • Any other duties that are assigned by the Logistics manager & Procurement Manager

Perform all activists of the Project Materials Purchase section head above

• Work in developing bidders lists, coordinating RFP developments with all of the contributing departments • Identifies potential vendors, transporters and develops and maintains database of vendor contacts; • Responsible for organizing transportation for the delivery of goods to the center and from center to all project site • Prepare and review all bid specification in coordination with technical office. • Assist with collection of proforma invoices and ensure proper purchasing activities are made in line with ETC rules and regulations, • Follow up whether the required goods have been delivered to the site and report the same to end users • Confirms bid specifications with vendors; conducts bid openings on behalf of the corporation • Prepare annual operational budget of the Procurement Department • Develop and maintain a database for commonly bought and distributed project items with regularly up dated prices and disseminate to end users and management • Assist warehouse for in and out items for operation in consultation with stores personnel • Assure end users are familiar with all forms and procedures of purchasing. • Assist with the handling of local and international travel arrangements and work closely with Ethiopian Airlines and ETC official • Assist internal users in developing cost effective and competitive specifications for goods or services to be obtained through the Procurement Office. • Review and process payment invoices • Supervise efficient maintenance of all documentation • Any other duties that are assigned by the Team Leader & Procurement Manager

• Manage the importation of goods for program use and ensure adequate consignment information is provided to all concerned • Ensure accuracy of the customs shipment documents including air waybills, bill of loading, invoices and packing lists • Organizing transportation trucks for the delivery of goods to the center and from center to all project site • Prepare several correspondences, minutes, several reports and related documentation. • Effect payments for freight, goods purchased and other payments • Forward goods to several regions in the country using both in-house trucks and outside transporters • Prepare annual budgets and annual plans • Any other duties that are assigned by the Team Leader