Singkhorn Whangsiricharoen
Head of Brand Trading, AVP. @ Power Buy Thailand
About
Accomplished retail professional with 20 years of experience in electronics and gadget international brand management. Recognized for successfully scaling brands, penetrating new markets, and nurturing long-term, mutually beneficial relationships with key principals.
Thailand
Bangkok
Consumer Electronics
Budgeting, Thai, Internal and External Communications, Profit Maximization, New Business Opportunities, Appliances, Import Operations, Launching New Brands, Audio Engineering, Business Planning, Computer Science Education, Product R&D, Building Long-term Relationships, Product Analysis, Problem Solving, Team Building, Budget Management, Retail, Merchandising, Advertising
Experience

Head of Brand Trading, GM.
Bangkok
Role and Responsibilities - Plan and develop for business plan, product branding, new markets, distribution strategy and profit estimates for a company's target market - Seek out new marketing opportunities that fit with the business to maximizing profit. - Maximize sales thru online and offline distributions with balance strategy - Analysis of sales forecasts, competitors, financials and sales reporting on product sales. - Planning and execution of all communications and channels, including online media. - Provide direction and consult to managers and team for business strategy and related issues. - Managing overall budgets for advertising, promotion, event and people cost. - Develop and implement project initiatives. - Responsible for Import product and exclusive model of audio, gadget, small appliance and IT accessory brands. The sizing of business is over 600 MB. o Audio Brand : BOSE, ONKYO, Pioneer, Polk Audio, Cambridge audio, Esoteric o Gadget : BOSE, Pioneer (Headphone), Sol republic, House of Marley o IT Accessory : AGVA, Energizer (Power Bank) o Small Appliance : KitchenAid, Balmuda, Hurom, Remington

Senior Brand manager
Bangkok Metropolitan Area, Thailand
Senior Brand Manager of Audio Department, brands in portfolio include Onkyo (Japan) , Pioneer (Japan), Polk Audio (USA), Tannoy (UK) , Cambridge Audio (UK), Teac (Japan) and Esoteric (Japan) Area of responsibilities: - Full responsibilities of P&L - Product import - Marketing & Sales Strategy - Merchandising - Product Analysis - Brand Management - Stock Management / Stock Forecasting
Singkhorn Whangsiricharoen's Contact Information
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