Simone Singh

As part of dentsu's in-house U.S. Marketing & Communications team, I lead brand marketing, product storytelling, and go-to-market strategy across creative, growth, and product functions. I build campaigns that strengthen brand equity, drive pipeline growth, and shape positioning in support of the company's unique vision Highlights: · Drove 40% YoY growth in qualified leads through integrated B2B and product marketing campaigns across paid, content, and email channels. · Scaled thought leadership and brand storytelling programs — blogs, case studies, newsletters — resulting in 35% increase in organic web traffic and 11K+ subscribers in 90 days. · Partnered with executives to refine corporate messaging and leadership communications, increasing brand recognition. · Designed and executed internal and external comms strategies for national events (10,000+ attendees), achieving 80% positive engagement. · Collaborated cross-functionally on SEO and conversion optimization and website content (thought leadership, case studies, etc.), improving site performance and narrative consistency across global content.

Led brand marketing, go-to-market strategy, B2B marketing, executive communications, storytelling, product marketing, AI, leadership messaging, campaign performance, SEO. Highlights include: · Led cross-department content creation, including SEO-optimized blog posts, executive content, case studies, and product communications, resulting in a 35% increase in organic website traffic. · Refreshed brand narrative across case studies, blogs, and executive comms by aligning messaging with “Transformative Creativity,” delivering improved engagement. · Partnered with Brand Design and Product teams to refine brand guidelines and B2B product communications.

Led internal communications and product communications for dentsu's suite of B2B SaaS offerings for clients and automation tools.

•Produced short-form content, including case studies, blogs, video production and social posts, highlighting patient stories, and new product launches in the medical space. •Managed content for FDA product launches, including SEO-optimized press releases, webinars, and sales collateral, driving patient engagement.

•Created impact-focused narratives for BMW North America’s sustainability initiatives, increasing website engagement by 35%. •Coordinated high-impact events for nonprofit and corporate clients at Global Goals Week, SXSW and WEF Davos. •Ghostwrote op-eds, thought leadership pieces, blogs, and articles for Fortune 500 clients. •Assisted with company's B2B digital marketing efforts through blogs, social media management, and content management leading to 50% increase in followers.

· Generated 1M+ organic impressions by directing an integrated digital campaign for REFORM Alliance through partnerships, influencer collaborations, and brand marketing strategy. · Increased BMW website traffic 75% by spearheading the “Women of BMW” storytelling campaign, positioning the brand as a cultural leader. · Refreshed executive storytelling for Caterpillar Foundation by authoring thought leadership that drove a 50% lift in LinkedIn reach. · Generated B2B partnerships and qualified pipeline by leading digital strategy and content production for WEF Davos and UN Global Goals Week. · Amplified global visibility for Estée Lauder’s women’s education initiative by producing executive content and coordinating events with Amanda Gorman and senior leadership.

•Led team of marketers to create marketing strategy, manage social media, create branded swag, and develop new organization logos.

•Coded 20+ pieces of data using ELAN software with accuracy.

•Achieved 90% certification rate for UCSD fitness trainers. •Managed event coordination and outreach efforts, leading to 2 large-scale events reaching 500+ students.

•Conducted outreach and organizing efforts for CA D-10 and a DA campaign for Genevieve Jones-Wright. • Led phonebanking with an 70% positive call rate.

•Assisted with partnership outreach and with possible candidates through email marketing leading to 10% more partnerships and lead generation. •Led end-to-end videos development for programs including ideation, scripting, editing, and project management.

•Managed constituent relations, phone calls, and communications leading to strengthened relationships across D-10.