Sina Ashtin

As General Manager at AutoShack, I lead the end-to-end operational engine of a fast-growing North American automotive aftermarket company operating at the intersection of e-commerce and retail. I oversee purchasing, supply chain, logistics, warehousing, product data, and customer experience — ensuring alignment across all functions that drive inventory flow, digital accuracy, fulfillment performance, and customer satisfaction. I am responsible for translating strategic growth objectives into operational execution — strengthening supplier performance, optimizing inventory strategy, improving fulfillment reliability, and elevating service standards across both digital and retail channels.

Championed corporate transformation from scale-up to an SME. • Own P&L operations, formulate short-and long-term strategies, and partner with CIO to align digital marketing strategy. • Oversee B2B and retail sales, including Costco, Home Depot, Wayfair, Lowe's and Sam's Club. • Lead end-to-end supply chain operations, including procurement, manufacturing, logistics, and distribution.

Led global launch, GTM, and customer expansion operations for NFC and UV Lighting technologies in Americas, Europe, and Asia. • Sales funnel management, budget planning, sales forecasting, and reporting. • Supplier management, sales enablement, and resource allocation.

Led the solid-state-lighting applications teams in the Americas. • Formulation and execution of market insights-driven strategies with senior management. • Cross-functional leadership among marketing, sales, and engineering teams. • Quarterly business review of strategic customers, and resource allocation.

Advised executive management on formulation and executions of corporate strategies • Supervision of day-to-day operations of engineering and sales activities of application engineers. • Development, execution, measurement, and reporting of KPI's. • Sales funnel management, budget planning, sales forecasting, and reporting.

• Designed and managed marketing and sales tools to drive adoption of LED-based products. • Developed strategies to increase market share and revenue for emerging solutions. • Collaborated with cross-functional teams to execute marketing campaigns and initiatives.

• Researched, designed, and developed courseware for Nortel's 4G Wireless & Enterprise solutions. • Delivered classroom and virtual courses to internal and external customers.