Simon SHEN

➢ E-Commerce Management: Leading MYTHERESA JD Store local operations with E-shop management, EC performance improvement and develop long term strategic planning ➢ Data Analysis: JD Data analysis, competitors analysis and target customer engagement ➢ Trade Partner Management: Managed local TP company for key results delivery and day to day operation improvement

Directly report to China CEO, team manager and responsible for all ecommerce platforms with sales target (TMALL Flagship Store, TMALL Outlets, JD POP, DOUYIN Store, DEWU and XHS). ➢ Ecommerce Project management: Build separated sales plan, Deliver sales result and responsible for key sales campaign planning (618, Double 11, CNY etc.) by coordinating internal and external resources. ➢ Data Analysis: EC sales analysis with traffic performance review and investment ROI report regularly, EC Performance monitor and competitors report for strategy improvement. ➢ TP/Third party management: Managed three TP companies and multi MCNs for results delivery and campaign planning. ➢ KOL/KOC Management: Initial the cooperation with EC KOL live streaming for 21 times and generated additional 5 Million RMB revenues in one quarter.

Managing 6 persons team and responsible for collaboration with cross-functional partners to manage all aspects of the E-Commerce business including: Business planning, Content strategy and development, promotional campaigns and other online marketing campaign, website design, customer service SOP setting, website/e-store data analysis etc. ➢ Collaboration with European local brands and establish the business model from 0 -1 and responsible for the supply chain optimization ➢ Analysis of the e-commerce related performance, sales, traffic monitor and dynamic adjustment accordingly ➢ Monitoring and evaluation of users' behavior to customers experience optimization planning

Responsible for the communication with European enterprises and improvement in brand recognition ➢ Negotiated with local and overseas companies’ decision makers for business partnerships ➢ Analyzed global demand and trend to develop future potential business opportunities ➢ Conduct research to identify new markets and customer needs ➢Develop annual strategy focused both on financial gain and customer satisfaction  Cooperated in the media campaigns/platforms to promote brand recognition for the company.

➢ Planning event for targeted clients and organized local facilities and event details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc. ➢ Social media advertising via mail, Facebook, WeChat and WEIBO