Simon Lui

Simon Lui

Director, L21 Chief Expert @ Huawei

About

Strategic technology executive specializing in Agentic AI, multimodal platforms, and large-scale AI commercialization. Former Huawei Chief Expert (L21) and Tencent Technical Director (T14), with a track record of taking AI systems from research to production across 1B+ devices and 100M+ DAU products.Core focus: enterprise AI strategy, platform architecture, governance, and translating frontier models into measurable business outcomes.Core Strategic Pillars:- Industrial Leadership: Spearheaded global R&D strategies for next-gen media technologies as Chief Expert at Huawei’s 2012 Laboratories. Previously served as the sole T14 Technical Expert at Tencent Music, driving core R&D for billion-scale user bases.- Innovation & Excellence: Recipient of the China Patent Excellence Award and MIREX World Championships. My work in AIGC and intelligent voice/media interaction has defined new benchmarks in commercial intelligence.- Entrepreneurial Track Record: Achieved seven #1 best-selling rankings on the iOS App Store: a success story featured as an IEEE Institute cover story.- Institutional Bridge: Seamlessly bridging elite academia (Visiting Faculty at MIT) with high-stakes industrial execution and multinational team leadership.

Country

Hong Kong SAR

City

New Territories

Industry

Computer Software

Skill

Institutional Governance, R&D Management, Generative AI, Artificial Intelligence, Machine Learning, Strategic Planning, Technical Leadership, Research, Algorithms, Signal Processing, Music, Speech, Digital Audio Workstations, C (Programming Language), Mobile Technology, Teaching, Audio, Matlab, DSP, C

Experience

Huawei

Director, L21 Chief Expert

Huawei

LinkedIn
2022-1 - 2026-5 · 4 yrs 5 mos

Hong Kong SAR

Served as the highest-ranking technical authority in the multimedia / multimodal domain, steering technology strategy and roadmaps across Huawei’s device ecosystem (smartphones, wearables, tablets, and smart automotive), while leading research teams across multiple global R&D centers. Defined next-generation technical standards and user-experience frameworks, with a focus on taking multimodal and agentic AI from research into production at billion-device scale. Selected outcomes: • HarmonyOS Gallery “Highlights”: Led multimodal AI for automated video summarization and generation; visual–audio understanding deployed across billion-scale smartphones. • Xiaoyi AIGC: Led flagship AIGC from humming to high-quality accompaniment; featured as a keynote innovation at Huawei Developer Conference (HDC) 2025. • Xiaoyi Full-Duplex Dialogue: Pioneered full-duplex AI Agent interaction with real-time interruption and natural turn-taking, rolled out across Huawei smart devices. • Spatial Up-mixing: Built fully automated spatial up-mixing, removing manual production bottlenecks and achieving 99%+ coverage of top-tier streaming content. • Content Search & Recommendation: Directed content-based deep learning to surface long-tail quality content, improving ecosystem health beyond pure popularity ranking. 作為多模態領域最高職級首席專家,引領華為全生態(手機、穿戴、平板、智能車機等)技術策略與路線圖,領導全球多個研究中心團隊,推動多模態與智能體 AI 從研發到十億級設備規模落地,並定義下一代技術標準與體驗規範。

Tencent Music entertainment Group

Director, T14 Principal Expert

Tencent Music entertainment Group

LinkedIn
2020-11 - 2021-12 · 1 yr 2 mos

Shenzhen

Held the exclusive technical rank of T14 — the sole and highest-ranking technical expert across Tencent Music Entertainment (TME). Owned core technology strategy and implementation for flagship products QQ Music and WeSing, with direct accountability for large-scale AIGC and audiovisual systems serving 100M+ DAU. Selected outcomes: • Hit Content Prediction (PDM): Led multimodal AI system for identifying hit content and rising artists; cited as a core commercial asset in TME’s annual financial reports. • Super-Resolution: Launched the industry’s first commercial deep-learning content restoration system, revitalizing legacy catalog and improving long-term user satisfaction. • Commercial AIGC: Built the first large-scale Transformer-based AI accompaniment system; MIREX 2020 Champion (Pattern Recognition). • Audio Identification: Developed noise-robust fingerprinting supporting hundreds of millions of daily requests; MIREX 2019 Champion (Audio Fingerprint). • Automated Lyric Timestamping: Pioneered industry-first lyrics-to-music synchronization at scale, cutting production cost; China Patent Excellence Award. • National Standards: Lead author of China’s first national industry standard for “5G Ultra-HD Digital Music Quality". TME 全集團首位及唯一 T14 級技術專家,行使最高技術決策權;主導 QQ 音樂與全民 K 歌核心技術策略與落地,推動 AIGC 及音視頻系統在億級 DAU 規模商用。

Tencent Music entertainment Group

Director, T13 Senior Expert

Tencent Music entertainment Group

LinkedIn
2018-4 - 2020-10 · 2 yrs 7 mos

Shenzhen, Guangdong, China

Singapore University of Technology and Design (SUTD)

Assistant Professor

Singapore University of Technology and Design (SUTD)

LinkedIn
2012-1 - 2018-3 · 6 yrs 3 mos

Singapore

Served as Principal Investigator (PI) for 10 national-level research grants, securing and managing over HK$20 million in total funding. Research focused on audio-visual processing, Artificial Intelligence, and Human-Computer Interaction (HCI). Acted as Doctoral Advisor ; successfully mentored and graduated three Ph.D. students who currently hold key positions in academia and global technology firms. Served as the Director of the SUTD Game Lab (formerly the Singapore-MIT GAMBIT Game Lab). Led interdisciplinary teams to develop next-generation game media technologies.

Massachusetts Institute of Technology

Visiting Assistant Professor

Massachusetts Institute of Technology

LinkedIn
2012-8 - 2013-8 · 1 yr 1 mo

Greater Boston

Conducted pioneering research in multimodal perception and human-centric sensing at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). Designed and instructed the graduate-level Machine Learning curriculum. Developed and synchronized all courseware and materials for global access on edX, serving as a public resource for scholars and developers worldwide.

ICS-FORTH

Marie Curie Fellow

ICS-FORTH

LinkedIn
2011-5 - 2011-11 · 7 mos

Greece

To design, test and integrate novel, computationally efficient techniques that will present high-quality audio and video in portable devices, in a way to maximise the quality perceived by the user. Conducted research on computationally efficient multimedia processing and perceptual quality optimization for portable devices under the prestigious EU Marie Curie Fellowship.

Composer, producer and performer

1997 - 2011 · 14 yrs

Hong Kong

Professional composer, arranger, and violinist with a legacy of high-profile leadership, including serving as Concertmaster for the 1997 Hong Kong Handover Ceremony. Vocal percussionist (Beatboxer) and violinist with an extensive performance and production portfolio, collaborating with industry icons such as Eason Chan, Andy Lau, Sammi Cheng, and Leo Ku. 專業作曲、編曲及小提琴演奏家; 曾於1997年香港回歸典禮,作為首席小提琴,帶領管弦樂團演奏; 唱片製作及小提琴獨奏,合作歌手有方皓玟、蘇永康、傅珮嘉、王浩信、關楚耀、林海峰等; 作為節奏口技演奏家 (Beatboxer) ,與陳奕迅、劉德華、鄭秀文、古巨基等業界巨星同台演出。

Education

The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology

LinkedIn

Computer Science and Engineering

2005 - 2010 · 5 yrs
The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology

LinkedIn

Computer Science and Engineering

2003 - 2005 · 2 yrs
The Chinese University of Hong Kong

The Chinese University of Hong Kong

LinkedIn

Major in Information Engineering, Minor in Music

2000 - 2003 · 3 yrs

Simon Lui's Contact Information

Email

******@***.com

Phone

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