Simon Hayhurst

Offering strategic marketing, communications & research advice to B2B clients in technology, professional services and financial services. Utilising strategy frameworks around: B2B decision making structures & personas; value proposition development, new business acquisition strategies and market positioning.

I am a specialist B2B market researcher undertaking a variety of qualitative and quantitative projects for NewtonX, chiefly with senior clients in the utilities, SaaS, martech, CRM, fintech and energy sectors.

The Business Marketing Club is a not-for profit association for B2B marketers who are looking for a forum to network and exchange ideas. I support the Board in a voluntary capacity with research insights from our membership base.

Graystone are a highly-respected management consultancy offering services across the business lifecycle from the initial idea, to developing the proposition, building the product or service, taking it to market and growing the business. I am supporting Graystone’s strategic client projects that have a B2B market research and strategy requirement. This is alongside the B2B market research & strategic consultancy support I continue to provide my own direct clients via Hayhurst Consultancy.

Coleman Parkes Research is a nimble business-to-business market research agency that specialises in research across a mix of fast-moving sectors - both in the UK and globally. I was responsible for new business development, and developing existing accounts I have introduced to the business.

GWA was a start-up producing Google 360 tours and associated marketing tools for businesses looking to showcase their business and improve their internet presence via a 360 degree virtual reality tour, hosted by Google. I set up the BD function, targeting London-centric retail SMEs.

Inaccord work with organisations to create high performance cultures that deliver outstanding results through: - creating extraordinary employee engagement - providing customers with extraordinary experiences - delivering extraordinary organisational alignment I was engaged on a contract basis to advise on proposition development, and assist with new business development.

As a Global Account Director, I facilitated the delivery of Collinson Group's market-leading airport lounge access programs to some of the world's largest domestic & international FS organisations, including VISA, Diners Club and a range of major European financial institutions, including UBS, Danske Bank, Barclaycard and Nordea. Key achievements include: - successful renewal of long-term global agreement with Diners Club International, with demonstrable growth in income & product footprint, and excellent client relationship - launch of lounge access on bank card scheme for range of key European clients

Assurant Solutions (formerly Lifestyle Services Group) are Europe's leading mobile phone insurer. I ran the company's largest corporate account: Lloyds Banking Group, providing mobile phone insurance to over 4 million account holders. Key achievements include: - taking the account from loss-making to significant profit, and successfully leading the RFP that secured a new five year contract on improved terms. - launch of Single Sign On access to Lloyds' internet banking service for Assurant's mobile phone insurance customers, halving claims resolution timescales, and significantly reducing cost-per-claim - customer satisfaction scores raised to record highs

• Marketing Communications consultancy • Social Media Management consultancy