Simone Marocchi

Head of Marketing at medisana with extensive experience in digital marketing, brand strategy, e-commerce, and product marketing within the health & wellness industry. Responsible for developing and leading marketing strategies across digital channels, social media, content creation, product launches, and brand communication for European markets.

Leading international digital marketing for Medisana's consumer health brand across DACH and European markets, with a focus on social media growth, SEO, automation, and product launches. - Scaled TikTok channel from 0 to 12K+ followers in 12 months; launched TikTok Shop - SEO strategy & execution: keyword clustering (20+ per product), competitor benchmarking (Beurer, Omron, Imetec), on-page optimisation, SEO product descriptions and authority-linked blog articles - Support SEA campaigns (Google Ads, Google Shopping, Performance Max) in collaboration with external agency — contributing to persona definition and campaign planning - Influencer & UGC marketing: coordinated nano-influencer collaborations via Sppekly and Territory; managed UGC evaluation, giveaway strategies and content selection - Marketing automation via Make.com: connected Instagram & Facebook Insights APIs, built KPI dashboards exported to Google Sheets - Coordinated international product launch campaigns (e.g. VC 150 on Boulanger, France); developed multilingual content for DACH and Southern Europe expansion - Implemented AI-powered chatbot for customer service automation and review generation - Initiated and manage affiliate marketing programme via Awin platform - Lead and mentor a junior colleague; previously supervised two student assistants - Manage campaign budget tracking and KPI optimisation (ROAS, CTR, engagement)

Developed and executed ESA communication strategies around astronaut missions and space exploration initiatives. - Created and coordinated cross-platform content (social, mobile, video, internal newsletters) - Planned and executed ESA’s presence at key public events (e.g. ILA Berlin, European Space Talks) - Managed press relations and strategic media partnerships across Europe - Oversaw astronaut public appearances and outreach campaigns - Collaborated with international partners, video editors, and creative teams to tell compelling stories

Coordinated international astronaut training events and simulations in high-security, high-stakes environments. - Handled complex logistics: travel, equipment, visas, medical checks - Maintained training modules in ESA’s Astronaut Training Database (ATD) - Authored blog posts and reports about astronaut training programs - Worked cross-functionally with medical, technical, PR, and logistics departments - Operated under strict confidentiality and mission-readiness protocols

B2B marketing lead for international campaigns and content strategy at a global equipment manufacturer. - Managed company catalogues, brochures, and website content - Organized trade fairs and created post-event performance reports - Worked closely with agencies, photographers, and designers on advertising strategy

Responsible for complete client order flow from offer to delivery and invoicing in international markets. - Acted as main contact for clients, ensuring on-time delivery and satisfaction - Liaised with global shipping and logistics providers - Represented company at international fairs to present products and new projects

coordinamento forza lavoro impiegata nella trasformazione del prodotto (materie plastiche); controllo entrata/uscita merci, emissione documenti di trasporto.

The aim of the master is to understand the digital revolution and to learn the interactive instruments, and the new models of the marketing & communication. The course offers a focused on innovative professional knowledge, to meet the growing needs of specific skills in the context of digital and new media market. The quality of contents is guarantee by experts of “Sole 24 ORE” (Journal expert in economy, finance, fund and bonds), and by teachers of Business School.