Simona Borisova

As part of my internship, I work closely with the Consumer Marketing Managers to support a wide range of projects that contribute to both the development and market success of current and future products. My responsibilities include assisting with end-to-end packaging development, ensuring designs are aligned with brand guidelines and consumer expectations, and creating engaging online content that enhances brand visibility and consumer engagement. I also conduct competitive analyses to provide valuable insights that inform strategic marketing decisions and help identify opportunities for differentiation in the grooming category. In addition to these tasks, I actively participate in training sessions designed to expand my knowledge of marketing strategy and industry best practices. This aspect of the internship is closely related to my educational background in business and marketing, as it allows me to bridge theoretical concepts with real-world applications, deepening my understanding of strategic decision-making. Furthermore, I am involved in the execution of marketing campaigns, where I support the use of data sets to evaluate performance and generate insights that guide future activities. A significant part of my role also involves coordinating with cross-border teams, which has provided me with first-hand experience in managing international collaboration. These responsibilities directly complement my academic studies by reinforcing my skills in data analysis, project management, and cross-cultural teamwork—key areas emphasized in my education.

As a Marketing Intern for a duration of 5 months, I will conduct comprehensive market research on B.U. Nutrition, including an Infant Milk Formula (IMF), Coffee, Wet Dairy products, focusing on global consumer markets with an emphasis on Europe. My work involves gathering critical market data, analysing consumer trends, and identifying opportunities for innovation to meet the evolving needs of both customers and end consumers. Finally, at the end of my internship, I was able to prepare a product catalogue for the B.U. Nutrition, which was aligned with above mention company values.

As a marketing committee member my work is to develop and implement marketing strategies, conduct market research, create materials, managing social media accounts, and evaluate effectiveness to support organizational goals.

The program Mentor the Young is is a three-month mentorship initiative designed to assist the growth of individuals aged 18 to 25. Throughout the program, with the guidance of my mentor, I will have the opportunity to focus on three personal, career, or entrepreneurial objectives.

Throughout my 3-month internship, I actively participated in various marketing activities. This included playing a key role in establishing brand recognition across different social media platforms, engaging with the company target audience, and creating compelling content to bolster the company online presence. My role entailed bolstering brand recognition within the company's target demographic and cultivating heightened engagement in social activities. Additionally, during this period, I acquired valuable skills in event organization, company monitoring, and customer and competitor interaction. I also became proficient in using various software tools such as Microsoft Office and PRinfo, which enhanced our marketing processes and overall productivity.

Participated and co-led the first edition of the folklore festival “Balkanat Tantsuva i Pee” in Etropole (2021). The event brought together local communities, performers, and cultural organisations, celebrating Bulgarian traditions through music, dance, and crafts. As a part of the organisation crew, I was responsible for the coordination of participants, partnerships, logistics, and promotion, contributing to the successful execution of a large-scale cultural event.

During the time I was president, the Interact club organizes numerous volunteer events which goals was to help people in need. My team and I started anidea for a Christmas bazaar in our hometown and then the municipality continues to develop it to this day.

Our team, comprised of myself and three dedicated individuals, participated in the Business Academy for Starting Entrepreneurs (BASE) program. We focused on establishing a summer school program in English to enhance language skills and cultural exchange for children. Our hard work led us to achieve third place in the program's final evaluation, bolstering our entrepreneurial skills and highlighting our commitment to innovation and community impact. Working with experienced mentors and my team allowed me to gain a comprehensive understanding of business planning, marketing strategies, and financial management. Overall, this experience has provided me with invaluable expertise and insights that I can apply effectively in the field of entrepreneurship.

The program offers a robust curriculum covering business-related courses like Marketing Management, Project Management, Accounting, Finance, International Strategy, Organizational Behavior, and Economics. During the second year, we dive deeper into core subjects, emphasizing international perspectives like Comparative & Cross-Cultural Management. Through lectures and tutorials I acquire skills such as academic communication, planning, programming, and quantitative skills. During the assignments, I am able to work in groups, providing me with opportunities to collaborate effectively and develop teamwork skills that will be beneficial for my future career experience.