Simon Alexander

I make barbecue related content for Instagram

After several years of working for companies that presented more red tape than opportunities, I decided to start my own Lead Generation agency company in April 2016. Media Flip specialises in digital marketing, notably GDPR compliant email focussed lead gen. I aim to provide my clients with a no-nonsense response to their marketing needs, none of the sales chatter - just the truth.

I have developed a passion for filmmaking and thanks to Youtube I can do so without the need for heavy and expensive production facilities. My vlog covers what I get up to in my life, travel, fitness, lifestyle and more. Since I began I feel my editing skills have developed significantly and I am always trying to learn more. I really enjoy telling a story via my vlogs. I'm not going to be able to earn a living from it just yet, but I have gained some good insight as to how you can generate revenue from this channel, which is useful knowledge given that my primary emplyment is digital marketing. Why not check out some of my videos and let me know what you think.

As the Director of Business Development for the UK, my role covered a number of opportunities which included but were not limited to the recruitment of new publishers and clients, the development of existing UK relationships and the recruitment of new data partners.

In my role as Head of Business Development for Conectia I was tasked with furthering existing relationships to provider stronger commercial outcomes, as well as seeking new opportunities - covering both affiliate and client activity. As part of this role my goal was to develop a greater understanding as to what partners needed, in order to be able to provide a tailored solution. I would work closely with the sales and publisher teams to ensure that an opportunities are executed efficiently once I handed them over to provide a continued high level of customer service. Further to the above, I was responsible for ensuring that trends and changes within the industry were relayed to the office.

As Head of Sales for Conectia I worked closely with the senior management team to build and evolve the in-house lead generation products including the likes of Life Insurance, Solar and Test Drive. In addition to owned products, Conectia worked closely with a large number of brands on an exclusive basis, utilising the resource available to us via the group (Inchora) - such as SMS and Social Media. I was also responsible for the management of the affiliate proposition. My team liaised with the publisher base to drive traffic to the large number of offers that were live. The Conectia Network was the primary email marketing specific affiliate platform in the UK, as there was an in-house internal email team we fully understood the needs of an email marketer. My sales team were responsible for delivering to ambitious growth targets to continue previous rapid growth.

As Sales Manager for the Network team at Conectia, my team were responsible for managing the existing publisher base ensuring that they were running the most suited and relevant campaigns in order to drive revenue for them and the business. I would also continually seek new publishers to expand the diverse data base as well as interesting new clients. In addition, I would work closely with the existing clients to optimise the campaigns on offer and find new routes to market - as well as continuingly seeking new campaign opportunities with the Managing Director to further the business.

As the group needs expanded, I moved from my day to day responsibilities within Conectia to a broader remit to benefit the entire group. Opportunities were not limited to what might work in a performance based digital environment, I sought new opportunities to expand, complement and diversify the existing product portfolio and ultimately opportunities that will generate revenue.

I began working with the Blue Sky team to increase awareness and prominence of the Blue Sky Prepaid card in the market place. I was predominantly in charge of the Canary Prepaid product in conjunction with Norwich City football club, I also managed the affiliate activity for the main Blue Sky product.

As Head of Media for the Canary Prepaid product, I was responsible for marketing and promotional activity of the product in the Norwich area. I worked closely with Blue Sky Prepaid and Norwich City Football club to develop the product so that it would appeal to the football fans. On match days I would be present at the ground to manage staff who would be selling the card and often sell the card myself. I constructed several consumer offers in conjunction with the football club to increase appeal to the Norwich City fans.

My role within OMG (now Optimise) changed considerably during my time with the company. I started in a junior role, working to identify hidden diamonds amongst the rough in their affiliate portfolio and I completed this role with great success, leading to a promotion. In March 2010 I moved to managed the Key Accounts team in OMG's second office. I worked with 50-70 accounts, directly managing a selection of these, whilst working with my Business Development manager to uncover new opportunities across the account portfolio. I proudly managed the Eurostar campaign for three years since after it joined OMG exclusively in February 2008 and I was also the Account Manager for the Vanquis Bank programme for over 2 years.

I studied for a degree in Sports Management