simona marcoci

marketing specialist

About

Purchasing Planning Specialist (MRP Officer) at ETI European Food Industries

Country

romania

City

romania

Industry

marketing and advertising

Skill

marketing strategy, product marketing, marketing management, direct marketing, recruitment advertising, internet recruiting, recruitments, employee training, trade marketing, event management, team management, outdoor advertising, advertising sales, direct sales, sales presentations, sales management, accounting, key account management, cost accounting, cost management, contract negotiation, supplier negotiation, situational sales negotiation, supply management, merchandise planning, brand development, branding and identity, consumer behaviour, selling skills, cost reporting, reporting and analysis, strategy, sales, retail, material requirements planning, stock management, sap erp, sap apo, microsoft office

Experience

marketing specialist

s.c ruris impex s.r.l

2015-1 - 2015-3 · 3 mos

* RURIS, a company with 100% Romanian capital, is a manufacturer and distributor of a wide range of soil and wood processing and chemical treatments equipment , with over 20 years experience in this market. * Develop of marketing plan and budget * Coordinate marketing team * Mechanism conception, implementation and evaluation of marketing campaigns * Competition tracking on all the sales channels of the company: DIY, online dealers * Contract and negotiate suppliers: advertising production, Media and OOH promotion * Design promotional materials according to marketing objectives: catalogs, flyers, leaflets * Indoor and outdoor signalization for own stores and dealers * Represent the company and organise its participation in profile fairs and events.

marketing manager

fresh food company

2011-7 - 2015-4 · 3 yrs 10 mos

* Founded in 2008, Fresh Food Company is a chain of convenience stores. The convenience stores attractiveness, taking in consideration the big market players * hypermarkets * was a big challenge for me. * Competition tracking and analysis of customers' behavior and requirements * Partnership with suppliers: supply and rebates policy, budget negotiations for in-store promotion * Assortment and merchandising standards conception * stock management * Price policy: was based on continuous analysis of costs, competition and sales fluctuasions * starting with a market penetration strategy supported by own brand products and partnerships with experienced traders, I reached to development of a range of succesfull premium products * Promotion policy: mechanism design, budgeting, coordination and evaluation for promotion campaigns * coordinate design and production of marketing materials * Sales Force Management: recruitment, selection, training, motivation, evaluation * Optimization of stores operations and customer-service standards * Reporting and analysis of stores performance.

marketing specialist - project based

ruris - producator motoutilaje

2015-1 - 2015-3 · 3 mos

* RURIS, a company with 100% Romanian capital, is a manufacturer and distributor of a wide range of soil and wood processing and also of chemical treatments equipments, with over 20 years experience on this market. * Developped the marketing plan and budget * Coordinated marketing team * Mechanism conception, implementation, and evaluation of marketing campaigns * Competition tracking on the sales channels approached by the company: DIY, online dealers * Suppliers negotiation and agreement for mass media promotion * budgeting of national OOH promotion plan * Supervised the marketing materials design and production: catalogs, flyers, leaflets * Indoor and outdoor signalization for own stores and dealers * Represented the company and organise its participation in fairs and events.

brand manager

fresh food company

2008-8 - 2009-9 · 1 yr 2 mos

* Own brand conception for a range of products distributed by the company * Merchandising standards design for POS * Brand promotion: promotion concept, supervise the design and production of marketing materials * supervising of campaigns implementation * campaigns evaluations.

promotion and marketing agent

alka forsikring

2004-12 - 2007-9 · 2 yrs 10 mos

btl executive

grup sapte

2010-2 - 2011-5 · 1 yr 4 mos

* Implement indoor and outdoor promotion campaign for MARS, BELLA, BEIERSDORF, NESTLE, PEPSI.CO. HENKEL, KRAFT, FICOSOTA SINTEZ, CADBURY, HASBRO, OCEAN FISH, TORANAVIS, ZELMER: * Select and train the promotion team * Contract locations for outdoor activation * Manage the campaign's logistics and budget * Collaborate with the marketing departments of customers * Quantitative and qualitative reporting for promotion campaigns * Campaigns evaluation.

broker

ssif carpatica invest sa

2007-9 - 2009-10 · 2 yrs 2 mos

* Carpatica Financial Group Member, CARPATICA INVEST is licensed to provide financial investment services by the National Securities Commission. * Designed an anciliary services plan which led to clients portfolio and transaction value increasing * Organised trainings for targeted customers * Informed customers about the market reports, Stock Exchange indices and also about investment programs, capital increases, shareholding structure, financial statements of the listed companies * Stimulated the clients research and analysis activity: indicated the official sources of information * supported the clients in understanding the technical and fundamental analysis * Brokerage operations to Bucharest Central Depository for a category of shareholders.