Simon Shorland

"Innovation is seeing what everybody has seen, and thinking what nobody has thought." – My mantra for success. Entrepreneurial Journey: From the high-stakes world of finance at JP Morgan to pioneering sustainable solutions and groundbreaking products, my career has been a journey of transformation. I've transitioned from leading high-value transactions in finance to spearheading innovative ventures in product design and intellectual property. Strategic Visionary: Whether it was turning around businesses or creating new products from scratch, my approach has always been about seeing the bigger picture and executing with precision. My time in finance honed my strategic acumen, enabling me to identify opportunities and build robust businesses from the ground up. Global Perspective, Local Impact: Relocating to LA opened new horizons for me, both personally and professionally. This shift not only broadened my worldview but also ignited my passion for creating products that resonate globally while making a local impact. Inventor at Heart: I thrive on innovation. From designing a groundbreaking heating system filter to developing patented products in the FMCG space, I've always been driven by a desire to solve real-world problems through creative and technical solutions. Leadership and Team Building: Leading is about inspiring and executing. I've built and guided diverse teams, ensuring that each member's strength is harnessed towards a collective goal. In every venture, I've ensured that our mission is clear and our path to success is well-charted. Community and Responsibility: Beyond business, I am deeply committed to giving back. From sponsoring local sports teams to establishing platforms for underprivileged kids, my aim is to create opportunities and foster talent at the grassroots level. Future Aspirations: As I balance my role as a business leader and a father, my goal is to continue creating products that not only drive commercial success but also contribute positively to society. My journey is about making meaningful impacts, one venture at a time.