Simon Mueller

- Leading expansion process, from scouting to signing of showrooms and workshops in DACH region + Italy - Leading lease negotiations with external and internal stakeholders - Close collaboration on store construction projects with internal and external stakeholders - Developing the company’s European market expansion strategy - Responsibility for execution of store related rent payments in DACH region together with internal stakeholders - Developing profitability calculation for evaluation of new and existing locations - Reporting to the Head of Real Estate

- Portfolio Management for 56 Retail Stores in 6 different European countries - Leading expansion process, from scouting to signing of retail stores in new and existing markets - Sole responsibility for contract negotiation and management for European wide stores (DE, AT, CH, DE, DK, UK) - Leading project management for construction projects of new and existing stores, including operational readiness - Feasibility studies for new and existing markets all over Europe - Implementing new profitability calculations for new and existing stores - Reporting to the VP of Retail - Speaker in front of the company’s board - Achieve rental savings through renegotiation of existing rental contracts

- Driving the company's store expansion according to the corporate 5-year plan and corporate budget - Lease negotiation and management for European wide stores (Germany, Austria, Switzerland, Netherlands) - Conducting feasibility studies in new and existing markets all over Europe - Store construction project management, including coordination of internal and external shareholders in line with budget - Close communication with GC and retail department in order to continuously update retail concept - All necessary work related to the construction including operational and administrative tasks - Conducting various market analysis for new market entries - Building a strong network with European landlords, brokers, retailers and real estate agencies +++++++ - Lead biggest company-wide omni-channel project including coordination of multiple internal and external departments, suppliers, service providers and a project team of 12+ members - working closely with IT and logistics department to ensure milestones and sub projects are met according to deadline - Implemented new process for retail stores, including development of internal APP together with IT department - Preparing and creating teaching material for all store managers

- Organizing and coordinating expansion projects in Europe - Preparing and conducting analysis of new store and market opportunities - Evaluation of potential new locations - Conducting feasibility studies in new and existing markets - Identify new business opportunities with existing retail concept - Opening stores in various sizes and locations in line with strategy of expansion of the brand - Collaboration with various departments including Marketing, Buying, Logistics and others - Building and developing strong business alliances and networks with external partners including landlords / developers, brokers, city representatives and other vendors - Directly reporting to the Director of Retail

- Responsible for a team of 18-22 employees, including Floor Managers and Assistant Managers - Recruited, interviewed and hired new employees and managers - Implementing company training programs; monitoring staff training in product knowledge, customer service and selling skills - Created monthly revenue reports based on the store's performance - Responsible for sales and revenue - Organized events ( in and outside of the store ) including but limited to Music Concerts, Skate Contests and various in-store projects - Developed creative marketing campaigns to drive sales - Managed multiple social media channels - Assisting the new stores team with opening new shops - Directly reporting to the company's head of retail and the senior management

- Responsible for the highest volume shop in the company at that time - Assisted leading a team of 20 associates and 3 managers - Meeting sales targets on a weekly and monthly basis and ensuring an annual store’s growth rate - Organizing in-store and out-of-store events for companies such as O’Neill, Red Bull, including Video Premieres, Signing Sessions with riders, and Signing Sessions with Music Artists - Hosting monthly meetings and trainings for employees and managers

- Leadership development of new and existing Assistant Managers and Managers in Training - Role specific development of Managers to improve their skills - People Management for 100+ part time associates including contract management and schedule creation. - Recruited and interviewed Management Candidates and part time associates - Represented the store and the brand in front of the company's board members - Contact person for all work-law related topics - Visual Merchandising: implemented new floorsets, including creation of presentations of seasonal merchandise and installing in-store Marketing

- Contract Management for 50+ associates - Recruited part time associates and conducted interviews with potential candidates - Created recruiting strategies and game plans - Certified Health and Safety officer

- Recruited and interviewed 50+ part time associates for the store - Assisted in Contract Management related topics like schedule creation and contract renewals - Helped running floorsets and placing newest merchandise on sales floor - Training and Development of part time associates.

- Responsible for the Social Media presence of the university - Assisted with the organization of Events

- Developed Marketing campaigns for the agency's customers, including content, Logos, and best-fitting distribution channels - Created a brand for the Austrian's food market, including name development, Logo, Packaging Design, Internet presence, and the organization of Kick-Off press conference - Assisted in organizing press conferences - Content development for a Shopping Mall's magazine - Created a Marketing campaign to promote private Kindergartens in Austria - Developed promotional activities for healthier eating in Austrian's school - Generated PR-Campaign for Palliative Care in Austria.

- Conducted a country and competitor analysis of the endurance sports market in Brazil - Assisted in the organization of international sport events with a focus on endurance events (Marathon, Triathlon) and Tennis - Organized the event registration for Tennis events in Australia - Organized presentations and meetings including preparation of the presentation material