Simon Meng

Business and Marketing Intern @ Xross Connect

About

I am a Consumer Behavior and Marketplace Studies student at the University of Wisconsin–Madison, currently working as a Business and Marketing Intern at Xross Connect in Seville, Spain. My academic and professional experiences across China, the United States, and Spain have shaped my interest in international business communication, consumer insights, and market expansion.At Xross Connect, I support business development and marketing activities, including B2B outreach, prospect research, lead generation, and go-to-market support for companies exploring international growth opportunities.Previously, I worked as an Account Executive Intern at BlueFocus, where I supported sales and marketing consulting projects for BMW through client research, opportunity identification, and campaign planning. These experiences helped me build a practical understanding of how brands identify market opportunities, communicate value, and build client relationships.I am interested in business development, market research, consumer behavior, and cross-cultural communication, especially in contexts where companies are expanding into new markets.

Country

United States

City

Madison

Industry

Marketing & Advertising

Skill

Customer Service, Time Management, Teamwork, Business Development, B2B Outreach, Cross-Cultural Communication, Digital Photography, Event Photography, Search Engine Optimization (SEO), Operations Management, Photography, Editorial Photography, 运营管理, 项目实施, 搜索引擎优化

Experience

Business and Marketing Intern

Xross Connect

2026-5 - Present · 5 mos

Seville

Independent Photographer

Freelance | Self-Employed

2025-3 - Present · 1 yr 7 mos

• Engaged with an international community (Selected several times for LFI) of photographers to share work and explore diverse photographic styles. • Contributed to photographic projects and participated in discussions focused on visual storytelling and artistic expression. • Expanded creative perspective by interacting with photographers from different cultural and professional backgrounds.

Account Executive Intern

BlueFocus

2024-5 - 2024-6 · 2 mos

Beijing, China

• Supported sales and marketing consulting projects for BMW, assisting with client research, opportunity identification, and campaign planning. • Conducted brand, customer, and competitor research to support product positioning and marketing strategy decisions. • Assisted in preparing and updating 5+ marketing and sales materials, contributing to a 10–15% improvement in turnaround efficiency. • Organized project information and deliverables to support internal coordination and client readiness. • Collaborated with account and creative teams to maintain a near-100% on-time delivery rate.

Culinary Assistant

University of Wisconsin-Madison

2023-9 - 2024-5 · 9 mos

Madison, WI

Assisted with daily dining operations, food preparation, service setup, sanitation, and kitchen organization in a fast-paced university environment. Worked with a diverse team to maintain efficient service flow during peak hours while following food safety and quality standards. Strengthened time management, teamwork, attention to detail, and service-oriented communication skills.