Simon Deml

• Strategic development of the entire division in order to effectively support the company's goals and ensure its long-term success • Identification and realization of synergy potential within the division in order to optimize processes and use resources efficiently • Ensuring the timely and needs-based procurement of goods for logistics centers and stocking branches to ensure availability, as well as ensuring logistical supplier performance management • Ensuring the further development of pricing strategies, analyses and processes to increase profitability • Ensuring the implementation of measures for continuous process optimization to increase efficiency and improve service quality at Rexel as a whole • Ensuring the processing of all nationwide sales support tasks by the Customer Service Team, Central Back Office Team and Accounts Receivable Service Center • Leading and managing digitalization projects to modernize and automate processes using innovative technologies • Promoting best practice sharing within the division and with the Group with regard to centralization strategies and their successful implementation • Establishing a comprehensive communication strategy for the division in order to anchor changes in the organization • Leading, promoting, motivating, assessing and developing up to 100 subordinate employees in the areas of Inventory Management, Supplier Releationship Management, Pricing, Special Conditions and Supplier Bonus Management, Commercial Product Data Management, Process Management and all other Central Service Units

• Further development of the pricing strategy for products and services together with business and sales management, taking into account regional and sector-specific business potential • Analysis, control and further development of the reserve policy and the associated price authorization concept as well as management of the price-margin committee to determine the prices shown for articles and services • Conception and implementation of pricing reports and dashboards for management, sales and category management, e.g. to identify potential for increasing profitability • Development and further development of algorithm-controlled pricing in collaboration with the Rexel Group and coordination of the implementation of new algorithms for Rexel Germany in the role of project leader • Advising and training sales with regard to possible customer-specific special price agreements and the enforceability of defined sales prices as well as their implementation using the AI-supported pricing software developed in-house • Leading and managing digitalization projects to modernize and automate department processes • Leading, promoting, motivating, assessing and developing up to 15 subordinate employees in the areas of Pricing, Special Conditions and Supplier Bonus Management as well as Commercial Product Data Management

Customer Service Marketing • Global transformation management in aftersales and roll-out of the algorithm-driven pricing and commercial excellence approach • Design and implementation of a price controlling and analytics business intelligence tool for continuous monitoring of concept performance and supporting operational and strategic price management • Conception and ownership of the annual price revision process in close cooperation with global and regional stakeholders, further development of the pricing approach and forecasting methods for business planning

Client Service • Customer, project and sales responsibility for the topic Pricing in the area Mobility, guidance of project staff and project teams • Worldwide data-based price consultancy, especially for premium and volume manufacturers based on customer values and brand premiums, advice on innovative business models, feature/option pricing, new product pricing and volume forecasts, also in the context of car clinics • Sales and marketing of Kantar’s entire product portfolio in the area Innovation & Commerce, acquisition of new customers as well as retention and expansion of existing customer relationships • Identification of customer needs and conception of an adequate study design, analysis and interpretation of the collected data as well as derivation of recommendations for action, execution of customer presentations as well as leading implementation workshops • Development of innovative pricing research approaches, both standardized and customized solutions • Kantar GLOBAL GOLD AWARD Winner 2018 in der category UNCOVERING GROWTH for a series of innovation projects in India

Client Solutions Centre • Advised cross-sector the Client Divisions during acquisition, conception, execution and result interpretation of innovative market research projects and pricing issues • Supported the conception and organization of internal and external customer events, customer presentations and workshops, including preparation of congresses • Independently trained the Client Divisions regarding new products and established solutions of the Practice Area Innovation (especially value-based and behavioral pricing) • Temporarily supported projects in the client service to roll-out new products • Developed collaborative local and global innovations in interdisciplinary teams, e.g. with Applied Marketing Science and the Connect Centre on digital topics such as social media insights or social forecasting, in co-creation with the client divisions and external clients • Publication – Deml, S./Dr. Unterreitmeier, A.: Jedem die richtige Frage stellen – Der neue Prognose-Ansatz von TNS kann optimale Preis und Portfoliostrategien für Innovationen finden. In Planung & Analyse, 2/2016. (https://www.kantartns.de/presse/pdf/autorenbeitraege/2016_02_pua_deml_unterreitmeier_jedem_die_richtige_frage_stellen.pdf)

Applied Marketing Science (Modelle & Methoden) • Cross-national and cross-sector consulting to optimize the product mix and pricing strategies based on conjoint and choice model results, derived recommendations for action and methodological sales support • Managed and conceptually developed the Kantar VALUE•MANAGER™ software (choice model based market simulation tool), redesigned and coordinated the cooperation with external software partners, commissioned development steps • Managed delegated software development projects for clients in collaboration with third party provider (Capgemini), including contract negotiation with third party provider • Globally conducted trainings and gave seminars at the internal knowledge forum, successfully established standardized pricing research project plan throughout global Kantar network leading to major workload reduction and improvement of comparability

Applied Marketing Science (Modelle & Methoden) • Designed, programmed and analyzed trade-off exercises (choice models, maximum difference scaling), using state of the art statistical estimation techniques (multinomial Logit, Latent Class, hierarchical Bayes Regression) • Conducted choice-data based segmentation studies leveraging latent class analysis • Evaluated new trade-off methods, participated in development of proprietary trade-off techniques • Conceptually developed and beta-tested Kantar pricing simulation software “PriceCheck” and “ValuePricer” • Trained Kantar client service consulting staff and conducted internal statistical seminar, held tutorial at Ludwig-Maximilians-University Munich covering data-based methods of marketing research

• Prepared company profiles and strategic market- and company analyses, evaluated funding strategies • To facilitate/enable clients’ access to subsidies: assisted technical innovations working plan development, accordingly elaborated client staffing plan, supported subsidy realization and supported companies’ cooperation • Generated reports for public subsidy tracking and organized subsidy retrieve

Department VA6 – Methods and Communication of Price Statistics • Calculated average prices for Germany for the second “Consumer Markets Scoreboards” issued by the European Commission

Institute for Banking, Capital Markets and Insurance, School of Business and Economics • For chair publications: determined the effect of financial crisis on housing- and stock market variability by comparing ROI rates between US-property price indices and stocks • Prepared course materials, maintained the internal data base and assisted students by using Datastream (Thomson Reuters financial data platform)

Department VA6 – Methods and Communication of Price Statistics • Analyzed historical micro data of German price statistics to evaluate the possibilities of calculating regional price differences • Analyzed the characteristics of goods using regression analysis in order to evaluate price determinants, further defined regional comparable products and calculated corresponding average prices • Publication – Behrmann, T./ Deml, S./Linz, S. – Verwendung von Einzeldaten aus der Verbraucherpreisstatistik für regionale Preisvergleiche. In: J. Möller, E. Hohmann & D. Huschka (Hrsg.), Der weiße Fleck - zur Konzeption und Machbarkeit regionaler Preisindizes, (IAB-Bibliothek, 324), Bielefeld: Bertelsmann, S. 11-89.

Department for Politics and Consulting • Assisted in the analysis of the current and future political agenda and development of solutions in national, European and international dialogue

Department VA6 – Methods and Communication of Price Statistics • Assisted the sample development for the consumer price statistics determining the appropriate number of price observations per type of goods • Developed an Excel model to dynamically calculate and evaluate different scenarios influencing price statistics sample

Focus study courses: Banking and financial management, Statistics Study languages: English, German Diploma theses at Ladislaus von Bortkiewicz Chair of Statistics, Prof. Dr. W. Härdle: „Analyse der Evaluationsdaten des Netzwerkes Schülerbefragung zur Beurteilung der Unterrichtsqualität” Applied statistical methods: Structural equitation models, Confirmatory factory analysis