Simon Harris

✅ Successful Product Launches – Led the introduction of Peppadew® Mac & Cheese Bites into Aldi, managing product development, packaging, cost structure, and retailer negotiations. ✅ Retail Expansion & Sales Growth – Secured new listings and strengthened Peppadew®'s presence in major retailers by executing compelling category insights and customer-focused strategies. ✅ Brand Strategy, Awareness & Engagement – Developed and executed multi-channel marketing campaigns, increasing brand visibility and consumer engagement across social media, digital, and in-store activations - sampling and POS. ✅ Strategic Partnerships – Built successful collaborations with retailers, foodservice providers, and influencers to drive brand loyalty and expand market reach. ✅ Packaging & Compliance Excellence – Worked closely with technical teams to ensure packaging met regulatory standards while optimizing design for shelf appeal and consumer clarity. ✅ Cost Management & Profitability – Led pricing strategies and cost control measures to maximize profitability while maintaining brand value and product quality. ✅ Consumer Insight & Innovation – Leveraged data-driven insights to develop new product concepts and refine existing ranges based on evolving market trends and consumer preferences.

✅ Led the transition to Shopify Plus, enhancing site performance, scalability, and user experience. ✅ Optimised merchandise management, overseeing seasonal launches, sales strategies, and inventory planning to maximize revenue. ✅ Drove customer acquisition through data-driven paid advertising campaigns across Google, Bing, and Meta, improving ROAS and brand visibility. ✅ Enhanced customer relationships by migrating from MailChimp to Klaviyo, implementing automated email flows and segmentation for increased engagement and retention. ✅ Improved website conversion rates through UX/UI enhancements, A/B testing, and performance optimization.

Managed a web and digital team of 4 – 2 Web Merchants, an e-mail coordinator and a social media creator. Digital budget of £1.2m. Managing 3 Agencies covering Affiliates, Behavioural and paid channels. Create integrated marketing campaigns to drive sales through customer acquisition by driving brand awareness through PPC, SEO, Social Media and affiliate programmes Introduced a similar audience behavioural campaign, using dynamic display ads to customers with an affinity to the Orvis. Measured increase in visitors through Adobe and Google Analytics Increased visitors to the website by 12% to over 90k views per week, increasing demand by £75k in 6 months.

Objective: To increase sales by 5% in Iceland stores across the Channel Islands by delivering a price comparison campaign against the Co-Op. Created a full-page press ads showing a shopping list of the featured products, which creative was followed up through in-store POS, social media posts and in e-mails to subscribed customer. Result: Demonstrated that Iceland was £10 cheaper per campaign and £90 over a 9 week period, contributing to increasing sales by 5% Objective: To deliver a digital marketing strategy for Sandpiper’s brands Delivered a content marketing digital strategy for 16 brands social media pages that covered Facebook and Instagram. Created video content to highlight promotions, competitions. Trialled the use of affiliate marketing using local influencers in Marks & Spencer and Laura Ashley Oversaw and summarised digital performance to the board, demonstrating online, social media and e-mail performance against a set monthly KPI’s Optimised the landing pages for SEO on each of the 16 brand pages ensuring keyword were in the title, metadata and body of the text, ensuring that each brand appeared high up on the organic search results Created a dedicated landing page, used keyword research to support SEO and ensured they were featured on the headline and in the meta description to drive organic search Further enhanced website traffic by producing Google Ad campaigns (SEM) focusing on keywords Result: Increased e-mail database 5,000 e-mail in a year and all social media pages achieving 10% like for like increase of 10% for the number of followers

National account management for all UK major retail accounts: Tesco, Sainsbury’s, ASDA, Morrisons, Waitrose, WH Smith. Oversaw retail sales and trade marketing for both the Daily Mail and the Mail on Sunday.

Objective: To set and implement a strategic marketing plan that managed these business unit’s e-commerce, telesales, a design studio, customer loyalty and compliance scheme and mange over 200 suppliers Coached and developed a marketing department of 14. Deliver a profit of £1.6million, sales of over £120m and manage a budget of £1.2m. Led cross functional team in design, research, and development of new transactional website through coaching a developing an e-commerce manager to enable a 10% increase in sales over the previous site. Generated £250k worth of supplier income due to improvements in the customer journey through improved search engine optimisation and promotional banners taking sales to £67m. Nominated for the FWD Gold Medal Innovation and won the him! Award: favourite wholesaler for P-O-P Responsible for brand messaging and delivery promotional brochures and POS every 3 weeks and a quarterly National Order Form to 4,500 active retailers through managing a creative service team of 5 and a budget of £500k Managed and coached a Marketing Analyst to deliver the business insight and shopper strategy through the management of industry insight agencies – him! IGD and Retail Economics Project managed the delivery of a compliance and loyalty programme, which generated an income of £2.4m of revenue per annum, working together with commercial teams and manufacturers Generated sales of £22m with a profit of £1m, through leading the commercial relationship of over 200 suppliers in 40 categories and coaching and developing a Marketing Manager and a Buying Manager B2B lead generation increased to over 1,000 a month through targeted e-mail, direct mail, a dedicated website, social media, and telemarketing campaigns Responsible for making the Missing People “#Deliveringhope” campaign happen, which won the Public Relations and Communications Association (PRCA) 2017 award for Corporate Social Responsibility

Objective: Responsible for revenue generation, new business support, telesales, and trade marketing plans for National customers, including Tesco, Sainsburys, Rontec and MFG. Negotiated a more efficient Telesales contract and reduced costs from £2.4m to £1.3m per annum, whilst preserving the same service levels Demonstrated ability to analyse sales data and exploit a CRM database to identify target customers with distribution gaps, which supported additional revenue target of £1 million and at the same time delivering FMCG joint business plans Developed a promotional and trade marketing programme for news-led retailers that provided exclusive promotions for members, focusing on tobacco, alcohol, and impulse categories Generated new business leads for the sales team through trade press adverts and a telemarketing campaign, which delivered 150 retailers with £14m sales in the first year through managing and leading a sales team of 4 remotely

Objective: To own the proposition inclusive of brand management and strategy, retailer support package, ‘Mace’ own label range, store development, retailer communications, promotional guidelines, and POS for 800 franchise stores across the UK Executed quarterly trade marketing campaigns that resulted in 100 new retailers signing up through generating business leads through focused the trade press and annual trade shows Project managed the delivering of a Mace consumer facing app for iPhone and Android, achieved 100% supplier funding through presenting the benefits and return on investment to suppliers and providing exclusive promotions to retailers to drive footfall in stores Project managed the roadmap for Palmer and Harvey’s first foodservice solution through the launch of ‘Fresh Express’, a range of over 40 food to go products and a coffee solution, achieved through capitalising on market trends, customer and competitor insight. Total accountability for pricing, profitability, and product lifecycle through analysing and interpreting sales performance data. 200 retailers signed in the first year as part of a three-year lease agreement, delivering a profit of £350k

Introduced a ‘Plus Extra’ loyalty card scheme: increased multi-site spend and delivered an additional £1m worth of sales. Increased cash flow by £4.5m and raised advertising spend by £650k.

Create an International marketing plan focusing on the areas of Menswear, Childrenswear, Food and Homeware to drives sales in 225 franchise stores worldwide, operating in 35 territories. Project managed a team to deliver of all of Christmas, including logistics, equipment and marketing material. Produced campaigns for new store openings in existing and for new countries, notably in Saudi Arabia, South Korea and Taiwan. Provide specific international guidelines to ensure worldwide brand consistency. Manage a budget of £500K per year and as well as overseeing individual franchises’. Nominated for the 2007 Retail Week Award for ‘Technology Initiative of the Year’ for a web to print and communication tool. Reduced production time 14 days to 24 hours and costs by £500K. Developed an International food scheme with bespoke equipment and a supporting Marketing plan.

Deliver co-ordinated bi-annual Health campaigns through identifying customer and market trends and cross category opportunities with the food group. Produce one off in-store campaigns to combat competition and to demonstrate our success to customer, through key awards won throughout the year, supported through in-store POS, press and radio.

Provide commercial and operational leadership in order to deliver sales targets and control costs. Won the 2001 Christmas store standards competition by delivering consistently high shop keeping standards and a sales growth of 15% on the year for the South East division.

Support the Marketing Team in the delivery of Disney Campaigns.