Simge Duran

*Direct report to Deputy General Manager / Chief Beauty Officer Implement and manage marketing campaigns in line with the Beymen Beauty Studio marketing calendar, ensuring timely execution and communication across all channels. Prepare and adapt campaign communication assets, including visuals, digital content, and in-store materials. Coordinate brand and product launch communications, aligning retail stores, e-commerce, and marketing teams. Oversee social media management, influencer marketing, online & offline media buying, PR, events, and website content, ensuring consistency with brand strategy. Lead cross-functional collaboration with Category, Sales, VM, Growth, .com, Training, Architecture, and CRM teams, ensuring alignment and smooth execution of CRM-targeted communication plans.

*Direct report to Deputy General Manager / Chief Beauty Officer Launched Beymen Beauty Studio, an entirely new cosmetics brand across retail stores and online channels. Developed brand positioning, identity, omnichannel marketing strategy, social media & influencer campaigns, and coordinated all media buying - store and online launch events. Created all brand and launch assets in-house, including brand book, advertising visuals, and promotional videos, with no pre-prepared global content. Managed cross-functional teams and collaborated with CX, CRM, and category departments to ensure consistent customer experience. Oversaw budget, project execution, and launch assets, ensuring timely openings and high-quality brand activation

* Direct report to Head of Marketing and Sustainability Managed 360° marketing strategies for Watsons private label, own brands, local productions, and exclusive brands (over 110 beauty brands). Managed marketing budgets and tracked weekly retail and online sales for 110+ beauty brands, using insights to optimize strategy. Oversaw media buying, social media, marketplace marketing, PR, events, influencer marketing, in-store & e-commerce brand visibility, and all brand communications. Collaborated closely with product teams to manage local productions, packaging, marketing tools, and guidelines. Led celebrity brand ambassador projects and high-impact campaigns. Coordinated market research, claim tests, and weekly/monthly reporting to global and local teams to optimize campaign performance.

* Direct report to Head of Marketing Managed and planned 360° marketing mix for Pandora Jewelry Turkey, aligning with global brand strategy and company targets. Oversaw media buying, social media, PR, events, influencer marketing, sponsorships, and internal communications, as well as the marketing budget. Collaborated closely with the global marketing team to set channels, KPIs, and adapt campaigns for local execution (creative adaptation, translation, media). Managed 3rd party agencies (media, PR, social media) and strengthened relationships with press, celebrities, and influencers. Prepared monthly reports on marketing performance for global teams and monitored competitor activity and promotional periods. Maintained strong partnerships with media vendors and publishers to ensure effective collaboration in promotional activities.

Resposible for 360° marketing-brand strategy & implementation (also localising global strategy according to local needs and priorities). Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments( focus on varied brands). Prepare and monitor the marketing budget for all marketing and media plans. Execute the implementation of the marketing strategy, which includes - media buying (digital&traditional) , influencer & social media marketing, PR, launch events, campaigns, sponsorships, local content creations. Develop comprehensive digital media & influencer marketing plans including e-commerce & social media to boost awareness and e-commerce sales. Manage local agencies (Media buying,social media,PR ,Event) across projects and activities for the business units: agency briefing process and development of concepts,media plans and creative elements. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures. Be in charge of monthly reports of all marketing projects & plans to global HQ Marketing team.