Silvio Robusti

Definition and implementation of Product Marketing strategy, improve capability of sales team and distributors for the residential, C&I and Utility Scale Solar market in Brazil. • Maintain long term cooperation and good relationships with field distributors and channel customers. • Promote Growatt brand within regional market via project technical proposals, workshop, seminar, and product demonstration. • Collect the field market intelligence and support new product development or upgrade. • Interface with market associations and government institutions (ANEEL, ABSOLAR, etc) • Use of Generative AI tools for campaign drafts, segmentation refinement and messaging optimization; Prompt-based content structuring for scale communication; Automation workflows; Performance tracking via CRM and reporting dashboards.

Definition and implementation of Marketing strategy, communication, Go To Market (GTM), events and advertising and Inbound and Outbound processes for Brazil and support for South America in the Solar market. • Team and annual budget management • Interface with agencies, suppliers and press. • Actions for Digital Marketing, SEO/SEM, traffic acquisition, email marketing planning, Google Ads, Google my business, LinkedIn Campaign Manager, Google Analytics, Facebook / Instagram Ads. • Market monitoring, study of competitors' movements (products, pricing, commercial) • NPS surveys to track customer satisfaction.

Elaboração do plano de negócio, estudo do mercado e concorrentes. Aquisição dos equipamentos, montagem da fabricação e definição dos processos. Responsável pelo marketing, administrativo e financeiro da operação.

• Definition and implementation of marketing, sales and communication strategies for the Solutions / Systems area including studies, turnkey supplies and services for the electric sector. • Market and competitor analysis, applying Competitive Intelligence techniques. • New product development through joint work between customers, internal units and national and international suppliers (travel to China to analyze supplier). • Development of new markets (data center, electric mobility, sanitation). • Elaboration of Artificial Intelligence project to leverage sales in the energy transmission and renewables market, together with I2AI (International Association of Artificial Intelligence).

• Marketing of the Services area, aiming to maintain the growth of the area and consolidate its position in the market. Contact person between Brazil and Headquarter. • Prospecting new opportunities in the market, new channels or product launches. Study of adaptations of existing offers in other countries (offer nationalization). • Implementation of an internal program to leverage sales (endomarketing, behavioral training of Field Technicians), generating 10% of 2017 sales.

• Strategic Marketing for Latin America, reporting to Region`s President, with the primary mission to anticipate changes in the market, competitors move and track customer trends. • Mapping of competitors (market share, product gap, etc.) and application of Competitive Intelligence to anticipate movements. Anticipating the arrival of Chinese companies in the energy market. • Support in the achievement of commercial and strategic (3YP) goals and acquisition processes (M&A). • Construction of the sales forecast in the short and medium term. Improved assertiveness of sales forecast from 40% to 70%.

• Responsible for Marketing of Modernization business line in Brazil, with a team of 3 people. • Development and implementation of the Marketing Strategy of the business line, together with engineering and finance areas. • Creation of Direct Marketing campaign with prospects and Endomarketing campaign with field technicians to develop internal culture and increase sales. • Increase of 16% in sales and reversal of negative results during the period.

Sales of Fire Detection and Firefighting Systems of the State of São Paulo, with 3 salesmen.

Product Manager – Frequency Inverters (Drives) 1998-2000 Project Engineer – Industrial Automation 1995-98 Intern – Industrial Automation 1993-94 Product Manager (Drives): Responsible for the lifecycle and market strategy for the Frequency Inverters line, focusing on technical and commercial positioning. Project Engineer - Technical Leadership: Technical leadership in end-to-end industrial automation systems development, from requirements gathering and architecture definition (hardware/software) to final delivery. - Technical Execution: Expertise in PLC programming, technical drawing, and field commissioning, ensuring full systems integration at the client's plant. - International Experience: One-month training at the BU Development Center in Germany. Technical support to the Argentine team during critical commissioning phases, ensuring project compliance and performance.