Silvio Frison

• Serasa is the fourth largest credit bureau in the world and the largest credit bureau outside the US. • Conceived and launched a consumer credit score — turning legacy credit bureau data into a digital-first consumer brand. • Scaled the business from zero to [90M+ users] and R$[2]B+ revenue, becoming one of Brazil’s largest fintech platforms. • Led cross-functional org of [900+], including product, tech, growth, operations, finance, and compliance. • Oversaw P&L, fundraising, board reporting (via Serasa Experian), and M&A integration. • Served as Experian’s VP of Brazil consumer services

• Founded and scaled the leading auto classifieds platform in Southern Brazil, reaching #1 regional position through localized execution and strong dealer network effects. • Grew to 20M+ monthly sessions and [1,000+] verified dealers, enabling strong vehicle transactions liquidity across key regions. • Acquired by Santander Bank and CarSales via WebMotors in strategic roll-up, accelerating WebMotor’s regional expansion and consolidating category leadership in Brazil’s auto classifieds market.

• Founded and led a dominant real estate classifieds platform inSouthern Brazil, reaching #1 market position through regional execution and digital marketplace. • Led product, growth, and monetization, scaling to [4M monthly visits], [600,000+] active listings, and strong liquidity across residential and commercial verticals. • Monetized via broker subscriptions, priority listings, and lead-gen tools, with ARPU of [$1.8K/month] and conversion rates of [2%] from visitor to inquiry. • Acquired by Globo Group via Zap in strategic roll-up, accelerating Zap’s regional expansion and consolidating category leadership in Brazil’s real estate classifieds market.

• Led key strategic initiatives at The Active Network, supporting expansion into new verticals (e.g., tennis, sports, community events, etc). • Developed market entry strategies and M&A assessments, helping identify and evaluate targets that expanded ACTIVE’s footprint and product portfolio across North America. • Partnered with product, marketing, and sales teams to optimize go-to-market plans and pricing models, improving customer acquisition efficiency and lifetime value. • Supported board- and executive-level planning with financial modeling, industry benchmarking, and strategic roadmap analysis.