Silvia Yamane Gazzano

Direct interface with the LATAM President and Board in defining the region’s mid- and long-term corporate strategy, with focus on growth, competitiveness and value creation. Leadership of the strategic planning process and future product portfolio definition, considering regulatory frameworks (MOVER, CAFE, IPI Verde), electrification, Chinese competition and market trends. Executive coordination of strategy execution for the President’s priority initiatives, acting in a Chief of Staff-type role, ensuring alignment, governance and delivery. Development of strategic market, competitive and business performance analyses, supporting senior leadership decision-making. Close collaboration with the Government Relations team on carbon neutrality agendas, advocating and scaling the use of biofuels as a key decarbonization pathway across Latin America and the Global South. Ongoing interface with multifunctional teams across LATAM in a multicultural environment, integrating strategy, execution and executive governance.

Full accountability for brand, products and services, including communication, media, BI, events and Customer Experience (CX). Leadership of branding strategy, Go-to-Market (GTM), media, ROI and P&L management. Rebuilding and restructuring of the Marketing organization after 80% team turnover due to the Voluntary Dismissal Program (PDV). Regional brand repositioning across Latin America, achieving a +10% increase in targeted brand attributes perception. Structuring the omnichannel foundation with new digital products (website, app, CRM, chatbot and digital dealer). 40% reduction in Cost Per Lead (CPL) through data-driven performance and BI management.

Accountable for the financial contribution of the Nordics (Finland, Norway, Sweden and Denmark) and Central Europe (Poland, Czech Republic and Hungary). Direct interface with affiliate CFOs for results analysis, forecasting, risk assessment and alignment with regional headquarters strategy. Strategic analysis of market evolution, profitability, product mix and pricing, supporting short- and mid-term executive decisions. Contribution to the integration between regional strategy, financial performance and local execution.

Leadership in restructuring the Field Planning and Strategic Planning areas into a single team, establishing efficient processes, solid governance, defining relevant KPIs, implementing effective management systems and realigning team responsibilities. Responsible for monitoring and planning key business performance indicators, including retention rate, sell in and sell out.

Responsible for leading the S&OP governance process for all products, ensuring effective and integrated management of operations. Carrying out sales projections for the automotive market with a 5-year horizon, as well as annual and monthly projections for a 3-year horizon, providing valuable insights for strategic and operational planning. National stock control to ensure the commercial healthiness of each product, optimizing inventory levels and ensuring adequate availability to meet market demand.

Expatriation to support Brazil local team in regards of S&OP matters Negotiation with Headquarter production related areas to attend the needs of Brazilian customers