Silvia Tallon

CEO & Co-Founder @ SHEDRIVES

About

Founder. C-level executive. Mother.And someone who believes systems can — and should — be challenged.I have spent more than two decades building and scaling businesses across Europe, Asia, and the Middle East, working in C-level leadership roles and strategic growth positions in 8 different countries.Throughout my career, I have helped organisations expand into new markets, design growth strategies, and transform ambitious ideas into operational ventures.But beyond titles and markets, one question has consistently driven me:What are the problems we have collectively learned to accept — simply because nobody has challenged them yet?Today, that question shapes my work as Co-Founder & CEO of SHEDRIVES.SHEDRIVES was created to address a structural gap in women’s safety in urban mobility, particularly in taxis and ride-hailing services.Every day, millions of women adapt their behaviour when moving around cities — sharing their location, avoiding certain trips, or modifying routines just to feel safer.Yet one fundamental issue remains:If the data does not exist, the problem is easy to ignore.And what we do not measure, we cannot improve.Through SHEDRIVES, I am working to help cities, organisations, and mobility ecosystems rethink safety standards, combining safer mobility solutions with measurable insights that can drive meaningful change.Alongside my professional journey, one role has shaped my leadership more than any other.I am also the mother of twin boys.Raising them while building companies has taught me resilience, perspective, and a strong sense of responsibility — because the systems we challenge today are the ones the next generation will inherit tomorrow.My mantra:Build what should exist.Challenge what should change.And never accept “that’s how it’s always been done.”I believe entrepreneurship can be one of the most powerful tools to move society forward when it is guided by purpose.If you are working on mobility, innovation, partnerships, or impact-driven ventures, I am always open to meaningful conversations.Whatsapp: +34648939368email: hola@shedrives.me

Country

Spain

City

Barcelona

Industry

Retail

Skill

E-Commerce, Executive Advisory, Advertising, Leadership, Strategic Partnerships, Entrepreneurship Development, Entrepreneurship, Liderazgo, Fidelización de clientes, Asociaciones estratégicas, Análisis de negocio, Liderazgo de equipos multidisciplinarios, Brand Development, Marketing Strategy, Product Development, Retail, Merchandising, Fashion, Product Marketing, Apparel

Experience

CEO & Co-Founder

SHEDRIVES

2025-10 - Present · 1 yr

Barcelona, Cataluña, España

Shaping up the future of women’s & children's mobility…COMING 🔜

CMO/ Board Member

Púrpura Consulting S. L.

2022-1 - Present · 4 yrs 9 mos

Barcelona

#Sports, #Fashion, #DigitalHealthTech, #Retail, Strategy, profitable Business Plans, Creativity, Globalization/Localization, Emerging Economies, #Apparel, #Footwear, #Wellness #Beauty #NutritionalSuplements #INDIA

Senior Consultant in Product Strategy

B&C Collection I Certified B Corp™

2022-10 - 2023-3 · 6 mos

Waterloo, Valonia, Bélgica

The scope of my project was to develop new business opportunities as an alternative to the current ones and generate additional growth

Senior Consultant in Apparel

Printify

2022-1 - 2022-6 · 6 mos

Riga, Letonia

Printify needed to scale up the business so they required expertise and knowledge in Merchandising and Digital Marketing, to implement new operational models, strategies, processes and creative solutions to bring the P.O.D Print on Demand Software industry to the next level I analysed status quo of Apparel and Footwear offer; Detected organisational and methodology issues; Identified potential growth areas, overlaps and underperforming businesses; Handled complex problems and issues by understanding root causes and implemented solutions. Promoted continuous business improvement based on knowledge gained from client implementation, previous experiences and ideas; Utilised strategic and forward-thinking business techniques to maximise turnover.

Chief Marketing Officer

MERKAL

2020-10 - 2021-12 · 1 yr 3 mos

Barcelona, Catalonia, Spain

Led the full brand and business transformation of a 200-store retailer shifting from “hard discounter” to a modern omnichannel brand. • Repositioned and redesigned the brand (visual identity, tone, brand architecture) • Transformed own-brand portfolio (logos, packaging, segmentation) • Built a modern digital and social strategy, consolidating media into one ROI-driven model • Developed a new loyalty ecosystem, reducing churn & improving retention • Delivered eCommerce growth of XX%

Chief Marketing Officer (interim)

CLOSCA

2020-3 - 2020-9 · 7 mos

Valencia, Spain

Advisor and External consultant. Digital Marketing, Marcoms and website

Senior Brand Director REEBOK (interim)

adidas

2019-3 - 2019-8 · 6 mos

Levant

-Turnaround of the Brand in Levant, providing a strategic direction, processes optimization, change management, restructuring and defining objectives/KPIs and job descriptions for the team -Reconducted the business. -Revised B2B, B2C and internal clients. -Set up the new structure and strategy for the brand in Levant -Defined and created own eCom

Senior Marketing Director REEBOK

adidas

2016-4 - 2019-3 · 3 yrs

New Delhi Area, India

P&L owner for one of Reebok’s largest Emerging Markets clusters (India, Nepal, Sri Lanka, Bangladesh, Bhutan, Maldives). • Improved P&L contribution from xx% → xx% and increased GM by xx pp • Designed a digital-first strategy later adopted as Global Best Practice • Achieved #1 global ranking for QCS & NPS for Reebok • Won Clio Sports and Effie Awards • Led marketing, brand, product assortment, and GTM strategy across 6+ markets

Developing Categories Director (project)

O'STIN

2013-10 - 2016-1 · 2 yrs 4 mos

Moscow, Russian Federation

O'stin is the Lifestyle Division of SPORTMASTER GROUP (#1 Sportswear Retailer in Rusia/CIS) Fashion and Casual Apparel. Responsible for 3 BUs (Outerwear, Accessories and Denim). Managed a large team of CMs, PMs, Designers and Pattern Makers Defined compelling Business Plans to grow the BUs turnover (Outerwear +xx% and Accessories +xx%) Created Denim BU from scratch Implemented a digital strategy in eCom to increase sales

Business Development and Strategic think tank (freelance)

Alta MK

2012-6 - 2013-3 · 10 mos

Madrid Area, Spain

CEO

Stars Consulting BCN

2010-9 - 2013-3 · 2 yrs 7 mos

Barcelona, Spain

Management Consulting for Fashion & Sports. Helping companies and Brands to renovate their vision with new strategies, doses of creativity and innovation. Branding, Marketing 360, Social Media, Business Plans, Retail, Sourcing, Buying, Sales, Internationalization...