Silvia P.

Expertise in blending creative intellect/insight and sharp planning skills for managing business operations and meeting top/bottom-line objectives. Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns. Steered strategic positioning, product development, and marketing for largest and most profitable telecom brand in the division. Now handling strategic division to liaison with State Government Chief Secretary Office to Chief Minister Office. Network with different department officers and bureaucrats. Strategic planning for corporate communications.Strengthen brand value and brand salience through various initiatives and with CSR activities. Manage cost and budget through reform and proactive planning. Ensure stakeholder to follow protocol and government policies and check/vigilance on the external conflicts. Devise policy and planning to create favorable public image, design media campaigns to reach last mile customers, government agencies and other stakeholders.Focus on industry trends and proactive analyst of the situations to create strong effective communication.

Led a team of 50+ representatives with full accountability of all marketing initiatives. Developed forecasts, conducted SWOT analyses and plan sales cycle. Rolled out new network claims 2G, 3G, 4G and many new products in the market. Spearheaded for new network roll-out and curated end-to-end press launch and GTM plans. Engaged in 360 campaign, ATL, BTL and digital campaign; end-to-end event management and new property launch. Pivotal in bringing the highest official of the state during the Vodafone SuperNet 4G launch entailing: Chief Minister of Arunachal Pradesh, Chief Secretary of Nagaland, Governor of Manipur, Deepa Karmakar-1st Indian Female Olympic gymnastics in Tripura, Mayor in Mizoram, IT Ministers of Assam & Meghalaya. Along with others policy maker were attended during state launch. Formulated brand business plan for FY17 & FY18, state wise activity schedule & budgetary requirement; led entire brand budget size 140+mn Exhibited excellence in planning yearlong marketing calendar and analysed previous market spend trends and gathered smart market intelligent. Merit of introducing cost saving brand promotion & budget control mechanism.

BRAND MANAGEMENT BUSINESS DEVELOPMENT BRAND COMMUNICATION CONSUMER INSIGHTS RESEARCH BTL ACTIVATION | CUSTOMER ENGAGEMENT | PROMOTIONS TRADE MARKETING MARKET EXECUTION & TRACKING STRATEGY FOR CATEGORY ANALYSIS