Silvia Baso

Leading and managing strategically the agency’s production teams; ensuring that resources are distributed efficiently and in accordance with the creative and business objectives of the company. Alongside developing and implementing solutions to meet clients' brand objectives based on consumer insight, data and technologies. Areas of Expertise: Social & digital media strategy & management, integrated projects, multichannel campaigns, organization of resources, budgeting & reporting.

Figmenta © is a company specialized in digital consulting and communication for beauty, fashion, lifestyle brands and products. - Active role in business development, preparing proposals and participating in presentations for clients. - Managing and coordinating multidisciplinary team members (designers, content strategists, developers).  - Inspiring fresh-thinking among all the team members using insights into the brand, its relationship with consumer and their communities. - Acting as the point of contact for multiple client relationships and identifying ways to support the client in the achievement of its business and communications goals.  - Management and creation of Editorial Calendars for various social channels. - Analysis and reporting creation, both client and market oriented. - Creation and management of events used to implement an Omnichannel Communication Strategy. Abilities Gained: problem solving, team working and leading, budget management, combination of result and creativity oriented approaches.

- Assistant of the Communication Manager France. - Supporting in all of the activities of a Press Office. - Managing both the press wardrobe and the requests from French press. - Social media analysis within France. Abilities Gained: In depth knowledge of the product, problem solving skills, knowledge of French Market.

- Supporting the Communication Manager World in the daily activities, such as preparing press coverage analysis, managing the press wardrobe, supporting the press team by helping with requests from magazines both Italian and worldwide. - Supporting the Social Media Manager in the productions of contents. Abilities Gained: Communication General Knowledge, Team Work and its motivational strength.

Internship within the sales department (Italy and Europe) and the showroom of the contemporary premium line of Diesel. - Supporting the Band and Sales Manager with his main activities (for example helping during conferences, preparing different markets analysis, data collection, etc.). -Supporting the sales team by assisting clients in showroom during sales campaigns, contacting clients, mailing, creating looks for visual merchandising. Abilities Gained: Multitasking abilities, working under pressure, team work, independent problem solving