Silke Müller

As Program Manager at Stifterverband, I developed and delivered programs at the intersection of education, innovation, and digitalization. A core part of my work was strengthening the visibility and identity of student-centered initiatives such as the DigitalChangeMaker program and ensuring their stories resonated across the higher education landscape. I designed and communicated calls for proposals, managed jury and selection processes, and curated community-building activities and network events. By activating multipliers, supporting student communities, and introducing new formats for collaboration and exchange, I helped shape a recognisable, cohesive presence around the program and its goals. Strategic communications were woven throughout my responsibilities — coordinating external partners, crafting messaging, and maintaining clear, consistent communication across internal teams and nationwide university networks. Through facilitating workshops using design and future thinking methods and implementing innovative event formats, I initiated creative processes and helped cultivate strong, sustainable networks within the higher education and digitalization community.

As a student assistant at the Innovation Hub of the German Forum for Higher Education in the Digital Age (HFD), I supported programs that empowered university members – especially students – to drive change, shape future scenarios, and build meaningful networks. With a strong focus on communication and engagement, I helped translate complex ideas into accessible formats and created visibility for student-led initiatives. I contributed to the conceptual design and development of new programs, planned and facilitated (online) workshops using design thinking and future thinking methods, and supported student projects from ideation to presentation. I also created print and digital materials that helped convey program goals, communicate outcomes, and strengthen community identity. In addition, I gained hands-on experience in project management, cross-team coordination, and the application of creative, collaborative methods in higher education transformation.

As a Communications Consultant, I supported organisations in developing and implementing communication strategies for websites and social media. In my role as project lead, I managed small to large website projects, collaborated with UX/UI designers and copywriters to develop UX concepts, oversaw implementation, and coordinated project teams. I was also responsible for planning and managing integrated online and out-of-home (OOH) campaigns from concept development to handover to media agencies. Another key aspect of my work included creating and optimizing user-friendly, target-oriented web content and preparing and facilitating digital branding and website workshops.

During my time at the Vodafone Institute, I planned and created content for social media channels including Instagram, Twitter and LinkedIn. I conducted market analyses and benchmarking activities and developed social media concepts and communication plans. I also helped plan, organise and execute events featuring leading speakers from the start-up ecosystem as well as experts focusing on female empowerment and artificial intelligence. Another part of my work involved maintaining the website in WordPress. This included writing blog posts, preparing audiovisual content and ensuring that updates were implemented accurately. In the field of public relations, I researched and approached potential press contacts for the F-LANE program and prepared press releases for both the Institute and F-LANE on various occasions.

Corporate Communications, PR, Marketing and Community Management

Editorial Department

International cultural volunteer programme "kulturweit"

Media Psychology, Media Pedagogy, Media Design, Cultural Studies and Art