Silke Berendes Giese

consulting couture. is a specialized consultancy for store strategy management, transformational management and interims management with a focus on fashion and lifestyle brands in the premium and luxury segment. Main subjects are: • Organizational Culture • New work for retail businesses • Leadership and communication design • Market Entry Strategy • Brand Management • Sales Strategy • KPI Management • Coaching (Performance, Team, Individual) For further information please visit: www.consulting-couture.com

Several Projects in: Improvement of Store Operations and KPI Management, design of a brand strategy, improvement of a customer experience in store, adapting an existing leadership and communication culture

Project Management in diverse fields of digitalization (business & service design, customer journey design, customer touch point design, combination of digital and physical touch points, store format design and adaption, cultural design, store roll-out, change management)

Diverse projects in change management and designing a change communication

Management of retail business in Germany, Austria, Netherlands and Belgium, development and roll-out of market entry strategy and brand management, driving expansion of retail business in collaboration with wholesale business, development of expansion strategy, cooperating with real estate agencies, designing an advertising and communication strategy, cooperating with real estate agencies, optimising merchandise management, development and implementation of training concepts, installation of customer data base, improving visual merchandising in store

Management of retail business in Germany, Austria and Switzerland, development of expansion strategy and brand development, cooperating with real estate agencies, preparation and execution of store openings, establishing operational structure which aligns with brand’s development, designing an advertising and communication strategy, designing of clientele concepts including events in cooperation with external partners, acquisition of cooperation partners, development of trainings concept for sales staff and store management, managing recruiting process, visual merchandising in store, strong partnership with European head offices in Milan and Paris

In charge of 360 corners and shop-in-shops in Germany, Austria, Switzerland and Eastern Europe, planning and roll-out of market entry strategy, development of sales strategy, preparation and implementation of corner openings, overseeing and improving store-design process, enhancing efficiency of merchandise management, optimizing buying process, execution of marketing activities in cooperation with wholesale partner, developing of training guidelines, managing and training of sales staff

Management of 26 stores and over 1000 employees, preparation and roll-out of retail expansion strategy, development and implementation of efficient store structure, improving store operations and processes, enhancement of merchandise management, optimising visual merchandise guideline, planning and execution of marketing activities, recruiting and talent management, implementation of training concept