Silene Chiconini

- Coaching executivo de carreira - Preparação de entrevistas - Consultoria de Comunicação - Consultoria de Eventos - Capacitação em comunicação para executivos - Preparação para entrevistas

• Developed the special project for the celebration of VW Brazil's 70th anniversary; responsible for corporate reputation management, including risk and crisis management. • Led external communication efforts, including press trips, spokesperson development, and strengthening relationships with the media. • In internal communication, coordinated internal engagement strategies and created communication channels for the CEO, provided communication training, and managed internal publications. • Transformed the way the company interacts with its key stakeholders, enhancing its reputation. • Created and implemented the brand communication strategy, as well as VW's Values and Beliefs. • Responsible for press actions when VW was awarded the “Company that Best Communicates with Journalists” prize.

• Development and management of corporate positioning strategy • Development of internal and external communication strategy • Management of social media and internet plans • Organization of internal and external events • Responsible for cultural sponsorships

• Responsible for repositioning the brand in Brazil with different stakeholders. • Developed relationship strategies with critical stakeholders for the business. • Planned and executed sustainability and community engagement actions with the team and partners. • Created social investment and corporate reputation projects. • Led crisis management and media relations in the agribusiness sector. • Managed internal communication channels and social media plans. • Organized internal and external events for various stakeholders. • Managed and sought opportunities for company spokespersons in external forums.

• Positioned the Government Relations department within the business environment, generating competitive advantages. • Led sector negotiations through relevant associations, building networks of interest. • Developed internal communication tools in Brazil, improving efficiency. • Led a task force that secured government incentives for the new pet food factory in Paraná. • Maximized the return on investment for the new factory through sustainable relationships with stakeholders.

• Restructured the communication department, aligning it with global operations in Brazil, Peru, USA, Canada, and China. • Led the communication strategy during the acquisition of Milpo, the largest mining company in Peru. • Organized a webcast for all units, enabling the CEO to announce the new direction in real-time. • Created a digital communication channel in the factories, connecting all units and reducing communication costs by 40%. • Managed 30 people during major transitions, covering different geographic areas and cultures, with staff in China, Peru, USA, and Brazil. • Developed a monthly video conference for reporting results, optimizing the CEO’s time and allowing direct interaction with leaders.

• Developed partnerships and centralized services with a select group of suppliers, reducing our costs due to the volume of projects and activities, leading to a 20% reduction in the company's communication costs. • Organized a meeting between the CEO of the Americas, Mike Duke, who later became the global CEO of Wal-Mart, and President Luiz Inácio Lula da Silva, aiming to announce the expansion and investment in the Brazilian headquarters. • Created a crisis management system with procedures and templates for all potential brand issues, in addition to training the board and company leadership.

• Analyzed all company issues and designed a department to meet the communication volume and demand in Brazil and South America. • Established an internal public relations agency (applying the DMAIC methodology from Six Sigma). • With the implemented changes, achieved a reduction of $150k in communication expenses in 2006. • Structured and presented communication projects at international internal communication forums. Brazil became a focus and example of creative and successful communication within the company globally.