Silene Rodrigues

As Senior Director of Human Resources at adidas, I specialize in driving organizational change and developing workforce strategies that align with corporate values ​​and strategic objectives, particularly in Brazil, but with deep conections and collaborations around Latin America. My approach combines rigorous compliance with local and international labor laws with a deep commitment to fostering a workplace culture that enhances employee satisfaction and business growth. Through customized and harmonized HR practices, I have helped transform HR functions into strategic partners that support the company’s vision and operational needs. My past projects have resulted in significant increases in employee engagement, streamlined HR operations, and robust compliance frameworks that have positioned the organizations I have worked with at the forefront of their industries.

•Drives a Company Culture and ensure it stays relevant to the Business Strategy and its values. Develops actions to disseminate it across the board and regularly assesses beliefs, values and behaviors to measure whether it is still consistent, or it needs changes. •Builds the HR agenda and workforce plan for Latin America. Engages and aligns local HR resources on business HR deliverables, managing all aspects of the HR Function. •Partners with local HR teams to understand differences, ensuring harmonization across the region and customizing best practices that meet local needs. •Provides support, guidance, and oversight to local HR teams, ensuring the effective local implementation of HR strategic and processes. •Serves as subject matter expert to regional and local managers on HR issues, including acting as trusted advisor and resolution point for escalated transactions as they relate to human capital •Coordinates with HR Managers to continuously evaluate existing work process and prospective processes to ensure the most effective and efficient use of resources across the region. Makes recommendations for process improvements, as needed.

•Serves as a Strategic Business Partner to implement people strategies that align with the Business Objectives in a fast pace growing environment. •Leads, coachs and develops the HR team to deliver results that support business growth and transformation. •Supports the change within the business and design processes and approaches that prepare employees for ongoing transformation and evolution of the company. •Facilitates the communication of the org’s culture and maxims that serve as a guide for managers and employees behaviors. •Conducts in depth supply and demand analysis of the current and future people and skills needs for the organization, developing strategies and plans to meet those needs. •Able to act objectively while coaching employees and management through issues that are complex, difficult, or emotional in nature. •Collaborates with HR COEs to continuously improve and streamline processes, procedures, and initiatives that support the overall function and business strategy. •Demonstrates an understanding of the business and financial means to reach functional and enterprise objectives. Provides business Senior Leadership Team with metrics and analysis of areas/company.

In charge of HR in Brazil and Argentina, being responsible for all issues related to people management in those countries

HR Business Partner