Siew Chiun Tan

Head of Platforms & Digital UX @ Singlife

About

Spent a significant part of my career in business roles, where I built and ran distribution, drove go-to-market execution, and shaped business models to deliver growth and commercial outcomes. Focused on ensuring ideas translated into scalable, revenue-generating execution.Then an opportunity came to move into technology and operations to better understand how capabilities across digital, data, AI, and cloud can be applied to drive change at scale.Today, I operate at the intersection of business and technology — partnering senior leadership to shape strategy, define transformation priorities, and drive execution across functions. My focus is on using technology as a lever for business impact — improving performance, unlocking efficiencies, and enabling growth.Bring a dual lens of business and execution — understanding what needs to be achieved, and ensuring it gets delivered. I’ve led cross-functional initiatives and driven transformation efforts end-to-end, with accountability for outcomes and measurable impact.Particularly interested in roles closer to business strategy and growth, where I know I can drive meaningful outcomes and use technology to create competitive advantage.

Country

Singapore

City

Singapore

Industry

Higher Education

Skill

Strategy, Business Development, Product Marketing, Management, Business Strategy, Portfolio Management, Marketing Management, Finance, Strategic Partnerships

Experience

Head of Platforms & Digital UX

Singlife

2025-7 - Present · 1 yr 3 mos

Leading platform, product build, and digital experience across Consumer, Advisory and Group Business & Operations — driving scalable, user-centric solutions aligned to business priorities • Partner with senior stakeholders to define platform, product build and digital strategy, aligning technology initiatives with business outcomes • Lead end-to-end product, platform, and UX delivery to enable scalable and integrated solutions across business units • Act as a bridge between business and technology, translating business needs into practical solutions • Orchestrate cross-functional teams across business and technology to deliver aligned outcomes • Drive adoption of new technology capabilities to improve customer, advisor and operational experiences

Head, Digital Platforms and Experience

Singlife

2022-6 - 2025-7 · 3 yrs 2 mos

Singapore

Led digital platforms and experience transformation across customer and advisor journeys, leveraging technology to improve engagement and simplify customers' experience.

Senior Vice President, Group Channels & Digitalisation

UOB

2019-1 - 2022-4 · 3 yrs 4 mos

Singapore

Led digitalisation, fintech partnerships, and ecosystem development to drive bank's retail segment acquisition, SME growth and adoption. • Drove industry wide digital adoption initiatives in partnership with ecosystem players and government agencies • Led development of payment and digital solutions, including blockchain-related initiatives • Built and managed strategic partnerships across fintech and ecosystem players • Enabled SME growth through digital channels and ecosystem integration

Head, Emerging Business Distribution - Cash, Global Commercial Banking

OCBC

2017-12 - 2018-12 · 1 yr 1 mo

Malaysia

Built and scaled SME distribution and business model for non-borrowing customers, driving account growth and fee revenue • Built and implemented SME engagement and distribution framework to drive operating account growth • Led acquisition and portfolio growth strategies, increasing balances and wallet share • Identified and unlocked new fee revenue streams within SME segment • Developed customer-centric cash management solutions with product teams • Built digital acquisition channels and ecosystem partnerships

Regional Director, Global Commercial Banking

OCBC

2014-5 - 2018-12 · 4 yrs 8 mos

Singapore

Scaled regional cash acquisition and distribution capabilities across markets • Set up and scaled onshore and offshore cash acquisition sales teams, including Hong Kong • Built sales structures and capabilities to drive regional growth • Led cross-market initiatives to expand commercial banking footprint

Group Lifestyle Financing (Unsecured lending and Cards)

OCBC

2010-7 - 2014-5 · 3 yrs 11 mos

Drove acquisition and transaction volume to meet revenue targets for cards portfolio i) OCBC Titanium, Cashflo, Arts Platinum and Sponsorships ii) Regional Business Development for unsecured lending iii) Commercial cards