sierra starks

social media specialist

About

Since my career in journalism began, I have worn a number of hats in the newsroom (many at the same time): reporter, social media manager, anchor, web content creator and more. I have had the opportunity to not only tell countless stories accurately and fairly but to also create successful social media strategies for my former employers and ultimately increase viewership/readership. I am eager to apply the skills and techniques learned over the years to merge both personal and professional contexts with future employers.

Country

united states

City

seattle

Industry

broadcast media

Skill

editing, blogging, press releases, storytelling, social media, public relations, final cut pro, journalism, newsletters, web content, creative writing, editorial, feature articles, video, social media marketing, multimedia, social networking, broadcast journalism, marketing communications, event management, microsoft office, publications, magazines, spanish, photography, newspapers, proofreading, video production, broadcast, broadcasting, adobe creative suite, bylined articles, video editing

Experience

editorial assistant and freelance videographer

hearst magazines

2013-1 - 2013-9 · 9 mos

* Produced video content for the publication’s website and YouTube page * Generated ideas and wrote original content for web and print versions of Cosmo for Latinas * Managed publication’s website and social media accounts (took IG followers from 350 to 10,000) * Organized and planned special events, including Twitter chats and a “Real Talk Reader Panel” to identify and address reader concerns

editorial assistant

modern luxury

2013-6 - 2013-8 · 3 mos

* Wrote content for Jezebel magazine, The Atlantan and other Modern Luxury publications, including California Interiors, Aspen, and Mensbook * Fact-checked, proofed and top-edited in-book pages of Jezebel magazine, The Atlantan and other Modern Luxury publications * Conducted in-the-field research for various section of Jezebel magazine and The Atlantan, including New * Next, Lookbook * Style and Mind * Body * Beauty * Wrote and edited calendar listings for The Atlantan * Wrote Now-In Newsletters (a Top-5 listing of where to eat, drink, play, etc. in Atlanta) for Jezebel magazine and The Atlantan [example here: http://www.modernluxury.com/the-atlantan/story/rockin-lobster]

reporter

ksbw tv

2017-5 - 2018-12 · 1 yr 8 mos

social media specialist

us army

2019-5 - Present · 7 yrs 5 mos

multimedia journalist

ny city news service

2012-8 - 2014-1 · 1 yr 6 mos

* Produced multimedia stories and multiplatform content, including news spots, feature and enterprise stories, social media posts, and extensive on-air and online visual content * Stayed abreast of community issues across New York City * Conducted regular research to understand community issues and concerns * Created and cultivated relationships with diverse sources and contacts

print and special communications assistant

university of pittsburgh

2009-9 - 2012-4 · 2 yrs 8 mos

* Assisted in developing, implementing, and managing communication programs or projects including postcards, invitations, newsletters and formal letters to be mass mailed using various desktop publishing and word processing software * Wrote bios for University of Pittsburgh student-athlete alumni to be used in official fund raising material for Pitt Athletics * Assisted in the production of alumni special events

online editor

the pitt news

2008-9 - 2011-4 · 2 yrs 8 mos

* Wrote feature articles for The Pitt News * Created multimedia packages to be displayed on The Pitt News website * www.pittnews.com) * Updated The Pitt News website (www.pittnews.com) with breaking news briefs, multimedia packages, and daily newspaper content. * Served as a Contributing Editor for The Pitt News

morning reporter and fill-in anchor

ktva 11 news - anchorage

2014-7 - 2017-4 · 2 yrs 10 mos

* Produced stories for TV and the web -- including breaking news, hard news stories, feature and enterprise stories and other on-air and online visual content * Produced active live shots and live interviews in the field * Managed KTVA’s website & KTVA 11 Daybreak’s social media accounts, increasing engagement, number of followers and web traffic * Filled in on the anchor desk as needed with clear and engaging presence * Anchored KTVA’s Timeline Takeover, a 90-second social media recap of the weekend’s top news * Used social media to find stories and stay abreast of community issues and happenings across Anchorage and Alaska * Created and cultivated relationships with diverse sources and contacts in Alaska