Sienna Yoo

▪︎ Oversee end-to-end creative project management including 3D, editorial, lookbooks, brand kits, and seasonal content while defining launch strategy and improving team workflows. ▪︎ Lead global campaigns by driving creative development, campaign planning, marketing alignment, and multi-market launch execution. ▪︎ Develop brand messaging, seasonal storytelling, and visual identity frameworks for Significant, ADERERROR’s contemporary line, providing creative guidance to junior teammates and cross-functional partners. ▪︎ Coordinate cross-functional teams (Tech Design, Production, Sales, MD, Finance, global partners) to ensure product readiness, content delivery, and timely launch execution. ▪︎ Write and localize campaign messaging, press releases, and platform content in KR/EN to maintain consistent communication across markets. ▪︎ Manage global influencer seeding programs and analyze campaign performance to guide future strategy.

▪︎ Executed brand marketing operations, including campaign rollout planning, social content coordination, and seasonal messaging alignment across platforms. ▪︎ Managed maintaining brand consistency by supporting copywriting, content localization, and platform-specific adaptations for global markets. ▪︎ Produced bilingual press releases, key messages, and global PR communication. ▪︎ Managed influencer seeding operations across Korea, Japan, China, the US, and Europe. ▪︎ Delivered weekly and seasonal media coverage reports for internal stakeholders. ▪︎ Coordinated Paris showroom communication, sample logistics, and content assets.

▪︎ Managed communication between data, labeling, and engineering teams while recruiting and supervising annotation staff. ▪︎ Supported computer vision model development through image annotation, algorithm research, and insight reporting, and presented edge computing applications and business ideas to executives.

▪︎ Led sales strategy execution and team performance to surpass quarterly targets while managing in-store merchandising and optimizing product displays. ▪︎ Produced weekly styling-based social media content through coordinated photoshoots aligning marketing and sales efforts to enhance brand visibility and overall store performance.

▪︎ Conducted market research, prepared FDI briefing reports, and supported trade exhibitions (CES, AAPEX, K-Move) through promotional flyer design, event logistics coordination, and communication between HQ and local partners. ▪︎ Managed investor databases and provided competitive insights for companies exploring the LA market.

▪︎ Oversaw content production from initial briefing to final delivery, coordinating closely with the team to plan, organize, and execute photoshoots tailored for emerging digital and social media platforms ▪︎ Contributed to the development of comprehensive social media content plans across all channels, focusing on strategies to enhance brand awareness, audience growth, and customer engagement ▪︎ Produced on-brand photo and video content optimized for various digital platforms