Sienna Y.

Monetization, measurement + ads insights

Uber Ads Design Lead, specialized in creating solutions for SMB and enterprise advertisers on Uber Eats and Ads Manager platforms. Boosted ad revenue by refining campaign creation, management, and performance reporting features. Designed solutions to increase ads awareness to enhance user upper funnel.

Lead product designer for Ads reporting. Proposed Ads reporting page 2.0 with a clear and summarized view for advertisers to better understand campaign performance.

Lead designer of TikTok Creator Marketplace platform for both advertisers and creators. Sole designer to build feature “Open Application Campaign” from 0 to 1, which is one of the core features of the platform, and significantly increased the response and matching rate for advertisers and creators.

Established the customer-oriented design studio and promoted it via social media. Built up trust and good relationships with customers by conducting efficient communication and delivering high-quality work. Designed website interface and brand image. Created 3D animation game trailers and promotional motion graphic videos. My clients were in Beijing, Shanghai, Hong Kong, and Seattle.

Designed 3D animatic and still images, performed compositing and visual effects. Led decoration and promotional design for festivals and events, including graphical visual design and 3D ornaments.