Subrahmanya Siddaarth Turaga

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- Managed Enterprise Accounts in EMEA Region - ACV $4 Million, 20 Customers - Achieved NRR of 94.5% across H1

•Managed a portfolio of 35 accounts ($5Million TCV) achieving a 112% Net Retention Rate (NRR) in 2023 and 109% NRR in 2024 with 100% coverage for Top 15 accounts •Led the region’s first AI “Customer Connect” Roundtable on AI/Chatbot trends in CX, achieving 80% attendance and generating a $300K ARR pipeline •Spearheaded AI POV program with Product and SE teams, driving 7 client POCs in H1 2024, 1 Case study and $75K ARR •Organized CRM Track in Customer Advisory Board (CAB) with the CEO engaging 10 Executive customer stakeholders to shape the product vision and strategy •Launched an Exec Connect Initiative (FreshEngage) across the TOP 50 Accounts in region resulting in better stakeholder mapping and targeted engagement resulting in 60% increase in Executive Coverage

•Managed UK & Ireland Mid-Market / Enterprise accounts (ACV $6M), achieving 157% attainment in 2021 and 162% retention in 2022 •Customer Advocacy Champion – Regional Winner for driving Acts of Advocacy in H2 2022 – 3 Case studies, 1 event speaker, 2 PR activities & 1 Earnings Call mention •Led a Webinar with Channel Partnerships Team to talk about approaching Customer Success in Early-Stage Startups to the Birmingham Enterprise Community and TiE Bangalore/Seattle – 66 attendees across 3 sessions •Organised monthly Lunch & Learn sessions across the EU CSM and AM Team covering Product training, Upsell and cross sell strategies, other cross functional team initiatives – 20 sessions – 80% attendance

•Managed Mid-Market & Enterprise accounts of $3M ACV, achieving 1.9% Net Revenue Retention (NRR) •Partnered with cross-functional teams to carve out 5 ABM Campaigns to drive growth opportunities – plan upsell and cross-sell – resulting in 3% cross-sell and 35% plan upsell opportunities •Recognized as a top performer for Expansion Revenue generation in the UKI region with 250k ARR in Q3 2020 (Second Highest in Region across AEs, AMs and PSMs)

•Managed a $8M ACV portfolio, reducing churn from 1.3% to 0.8% by proactively identifying at-risk accounts and increasing customer advocacy with 3 published case studies in retail and healthcare •Recognized as top performer in driving paid attendee engagement at global events Refresh London / Refresh Las Vegas (2019)

•Developed and executed an outbound sales model, increasing MQLs by 25% and SQLs by 20% •Consistently achieved 150% of monthly sales targets, building a $1.2M Overall pipeline

•Proactively engaged website visitors on 'Freshchat,' achieving 98.7% resolution rate, 75% trial signups, and converting 15 paid customers, generating $25K ARR •Analyzed customer feedback and developed a database of canned response templates, enabling the Support team to reduce First Response Time by 2 minutes and achieve a 40% increase in First Contact Resolution (FCR)

 Studied the processes involved in Shipbuilding – Planning, Design, Fabrication, Testing, and Execution

Disciplinary origins of Management Theory, Strategy formulation & Planning, Disruption of a Firm, Leadership