Siddharth Shrivastava

I help advertisers and platforms grow smarter - by commercialising data, AI and measurement into revenue.Data Science & AI leader with 14 years of experience. Currently at Google, I lead data science, product commercialization and growth strategy for the core Ads products across APAC. Prior to this, at Meta, I led data & marketing measurement practice for the top Global & APAC advertisers — influencing $500M+ in advertiser spend by driving measurement adoption through Experimentation & Causal Testing, A/B testing, MMMs and ML-based attribution frameworks. Before Adtech, I spent 7+ years in Analytics Consulting, delivering high-stakes data science solutions for Fortune 500 clients across banking (Wells Fargo, DBS), retail (Walmart), logistics (US Foods), airlines (Southwest), and technology (Dell) — spanning promotional effectiveness, customer churn & propensity models, time series forecasting, CRM analytics, LTV modeling, and fraud prevention. Throughout, I've built and mentored teams of 10–40 data scientists, advised C-level stakeholders, and led complex client engagements as senior onsite lead across the US, India, and APAC. If you're building or scaling web or app advertising products, or rethinking how data, AI and measurement drives commercial growth — let's talk!