Sibel Yildiz

-Reports to Market Leader Middle East&Turkey; member of Personal Health MiddleEast&Turkey management team; leading a diverse and multinational team of 25 people -Accelerate growth and performance; responsible for management of whole Personal Health product groups including domestic appliances, coffee, personal care, mother&childcare, oralhealthcare having full P&L responsibility -Marketing strategy development; defines and implements short term and long term (5 year+) strategic business plans including brand&communication strategies -Team management and development

-Reports to General Manager (member of CL Turkey management team) leading a team of 6 Marketing Managers and 1 Senior Marketing Manager -Responsible for management of whole consumer lifestyle product groups including domestic appliances, coffee, personal care, mother&childcare (Avent) having full P&L responsibility -Defines and implements short term and long term (5 year+) strategic business plans including brand&communication strategies -BMC- (strategic granular planning) champion at Middle East cluster level Global Rewards: 1) CEO leadership accelerate reward with best BMC activation 2013 :Floorcare Turkey; doubled the business in 2 years and became market leader 2) BIC (Business Improvement Competition) reward best marketing activation 2013: Kitchen Appliances Turkey with successfull soupmaker product launch) 2013 3) CEO reward@ Kitchen Appliances category 2014

-Reports to general manager, having a team of 3 Marketing Managers -Responsible for management of Domestic Appliances&Coffee business units (including garment care, floorcare, kitchen appliances and coffee categories) having full P&L responsibility -Defines and implements strategic business plans including brand&communication strategies Global Rewards: 1) Best global marketing activation&implementation@overall domestic appliances 2) #1 performing country in floorcare category 3) #2 performing country in garmentcare category 4) Best local activation plan&execution among growth cluster countries@garment care category 5) Best performing country and best marketing activation@floorcare category

-Reports to Sr.Marketing Manager -Responsible for: the execution of the marketing mix for domestic appliances categories -Defines and implements strategic marketing plan and 360 marcom plan (incl. ATL, BTL, trade marketing, on line, CRM, PR, social media) -Supports forecasting and sales planning in line with targets -Operational integral margin and pricing policies ensuring effective implementation in existing and new channels Global Reward: Successful re-launch communication of ALU juice extractor as the most creative and successful activation among all countries.

-At key account side; managing all national key accounts over Turkey by maximizing sales volume and profitability, managing sales team and leading them to reach assigned targets, building short term and long term strategies to provide growth, determining annual targets and preparing budget accordingly -At marketing side; manage marketing activities including BTL and ATL, category management&trade marketing activities, strategy development to increase market share and brand equity

Customer management, negotiating central agreements with national key accounts, preparing business plans, competition analysis, analysing shopper insights, planning&implementation of marketing and trade marketing activities

Agrana- world leader company at fruit preparations Responsible for; assisting product manager, product management, agency relations, below the line marketing activities, market research, cost-profit analysis, product pricing, market and competitor analysis, customer relations and PR activities, preparation and control of budget and marketing plan

Graduated with first degree