Sibalik Deb Roy

• Drive sales growth and achieve volume, revenue, and distribution targets across assigned territories. • Develop and manage strategic relationships with key accounts, including hotels, restaurants, pubs, bars, and retail partners. • Identify and onboard new business opportunities while expanding Geist's market presence. • Ensure superior draft beer quality through effective management of dispensing systems, equipment maintenance, and customer support. • Lead and mentor sales and service teams, setting clear objectives and driving high-performance execution. • Collaborate with marketing, supply chain, and operations teams to ensure seamless product availability and successful brand activations. • Monitor market trends, competitor activity, and consumer preferences to identify growth opportunities. • Oversee customer satisfaction, service excellence, and timely resolution of operational issues. • Manage business performance through regular reviews of sales, profitability, distribution, and service KPIs.

• Lead omnichannel sales strategy across Retail, Modern Trade, General Trade, and Quick Commerce channels. • Drive business growth and revenue generation through platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket. • Manage key retail partnerships and distributor networks to enhance market penetration and product availability. • Develop and execute channel-specific sales plans, promotions, and go-to-market strategies. • Oversee demand forecasting, inventory planning, and replenishment to ensure optimal stock availability across channels. • Monitor channel performance through sales analytics, distribution metrics, and profitability tracking. • Collaborate with marketing, operations, and supply chain teams to deliver seamless customer experiences and maximize business growth. • Negotiate commercial terms, annual business plans, and promotional investments with retail and quick-commerce partners. • Ensure strong in-store execution, merchandising standards, and brand visibility across retail touchpoints. • Lead and mentor sales teams, driving performance excellence and achievement of business objectives.

Overseeing the strategic management of Modern Trade accounts (Reliance / More / Metro / Walmart / SPAR) across India for staples product. Offering strategic direction to the sales team to meet volume and distribution objectives. Directing the management of Modern Trade accounts, developing annual plans, and establishing strategies to achieve both sales and distribution targets. Additionally, maintaining vigilant market analysis to ensure our plans remain competitive.

Spearheading management of Modern Trade accounts (Reliance / More / Metro / SPAR / DMART) PAN India for frozen products. Supervising a team of 8 Sales managers and rendering guidance for achieving sales volume & distribution targets. Managing Modern Trade Accounts, rolling out plan for entire year and laying down path through which both sales and distribution target is achieved. Also keeping a hawk eye on competition to ensure my plan is as per the market standard

Responsible for leading the On premise team in Bangalore. Leading the team to achieve sales volume and distribution, along with installation of draft machine for supply of draught beer. Handling the collection of credit amount given in the market for sales of draught beer, along with marketing and promotional activities in the respective accounts

Responsible for handling the largest territory of On premise in Bangalore, with a team of two executives. Responsible for sales and distribution of premium beer, also penetrating new accounts with new product launch

Increase in sales and distribution of premium beer, along with bar training with staffs to improve the brand awareness. Carrying out different promotional activities along with the trade marketing team for consumers in bars, restaurants ,clubs and star hotels

My job involved marketing and sales of JDL premium spirits and wine in institutions and premium modern trade outlets. Also carrying out promotional activities, along with new product launch in different accounts to improve brand awareness and availability.

Title: Comparative study of Spirits and Wine industry About Project: Assess the functioning of Alco beverage industry at both ground and the managerial level to ensure availability, visibility and continuous movement of respective brands in the concerned market. Also, a comparative study on how a brand is doing better than its competitors in the same market. The association with United Spirits Ltd helped me to understand the nuances of decision making at managerial as well as ground level, also helped me understanding how the industry and market works on a day to day basis.