Sian Parker

Program Manager @ AAB

About

I’m a Programme Manager specialising in strategy, change and transformation within complex organisations. My background combines commercial growth roles in high-growth brands with programme delivery across large, multi-stakeholder environments. I started my career building and scaling brands, from taking start-up businesses from £0 to £250K in revenue, to supporting international expansion across Europe, the Middle East and Asia. That commercial grounding shaped how I think about strategy: it has to work in the real world. I moved into programme and project management to focus on how growth and change are delivered at scale. At AAB Consulting, I worked across business development programmes, brand strategy and advisory services. I now sit within AAB Group’s Integration and Transformation Office, where I lead complex, cross-functional programmes aligned to the group’s strategic roadmap. I’m particularly interested in work where organisations are moving from early success to their next phase of growth, and need structure, clarity and strong delivery to get there. I value thoughtful leadership, good judgement and work that makes a genuine difference. 📍 Aberdeen, Scotland 📧 sian_parker@hotmail.co.uk

Country

City

United Kingdom

Industry

Management Consulting

Skill

Program Management, Project Management, Change Management, Senior Stakeholder Management, Business Transformation, Technical Design, Fashion Design, Fashion Illustration, Fashion, Styling, Visual Merchandising, Trend Analysis, Apparel, Luxury Goods, Textile Design, Textiles, Knitwear

Experience

Program Manager

AAB

2025-6 - Present · 1 yr 4 mos

Aberdeen, Scotland, United Kingdom

Programme Manager within the Integration and Transformation Office of a 1000+ employee, PE-backed professional services organisation. - Lead multiple interdependent projects aligned to the organisation’s strategic roadmap - Design and maintain programme governance, reporting and risk management frameworks - Manage senior stakeholder engagement, including C-suite and Steering Committee reporting - Support change management and adoption across complex initiatives

Management Consultant

AAB

2020-8 - 2025-5 · 4 yrs 10 mos

Aberdeen, Scotland, United Kingdom

Delivered strategic consulting projects across programme management, business development and brand strategy. Selected work: - IMPACT30 (Highlands and Islands Enterprise): Led delivery of a cohort-based business development programme for young business leaders, managing recruitment, delivery and outcomes - Specialist Advice Programme (HIE): Project managed an advisory service connecting businesses with specialist consultants - The Luminate Collective Podcast: Created, planned and hosted an eight-episode podcast series exploring leadership, business and community. Shaped editorial direction, curated speakers and managed end-to-end delivery. Parental Leave: December 2021 - December 2022 and May 2024 - May 2025

Portfolio Development Manager

Deeside Distillery

2019-6 - 2020-6 · 1 yr 1 mo

Headhunted to develop and execute sales and growth strategy for an artisan spirits portfolio. - Achieved 45 percent revenue growth in six months - Launched products into four new markets, including UK national and Germany - Developed joint business plans with distribution and wholesale partners - Led rapid pivot to hand sanitiser production during COVID-19, scaling output to support frontline services

Regional Business Manager

SkinnyBrands

2017-12 - 2019-5 · 1 yr 6 mos

Aberdeen, Scotland, United Kingdom

Responsible for launching and scaling a startup lifestyle alcohol brand in Scotland. - Built the region from £0 to £250K revenue in 18 months - Increased distribution by an average of 35 percent quarter-on-quarter - Increased rate of sale by 300 percent across key retail groups - Planned and delivered regional trade campaigns and marketing activations

Account Executive

Hampton

2016-8 - 2017-12 · 1 yr 5 mos

Aberdeen, Scotland, United Kingdom

Account management and brand development for FMCG clients across food and drink. - Managed client relationships and project delivery using Basecamp and Salesforce - Coordinated digital campaigns and brand development projects - Produced performance and analytics reporting using Google Analytics and SEMrush

Senior International Buying Assistant

TOPSHOP TOPMAN

2013-6 - 2016-6 · 3 yrs 1 mo

City Of London, England, United Kingdom

Supported international expansion and commercial strategy across multiple global markets. - Part of the team who increased departmental revenue from £2m to £7m in three years - Supported launch into six new international markets - Managed wholesale partner relationships across Europe, UAE, Russia and China - Produced trading analysis to inform stock allocation and seasonal planning