Shyla Shamsudeen

Assistant Director of Sales @ InterContinental Muscat

About

Results-driven hospitality sales leader with 27+ years of experience delivering revenue growth across luxury and upscale hotel environments in the GCC and international markets. Proven expertise in leading Corporate, Leisure, and MICE segments, with a strong track record in pre-opening strategy, market expansion, and exceeding financial targets. Currently serving as Assistant Director of Sales at InterContinental Muscat (IHG), driving significant growth in leisure segment performance, ADR uplift, and overall revenue contribution. Recognized for building high-performing sales teams, strengthening global partnerships, and executing data-driven sales strategies aligned with business goals. Demonstrated success in securing high-value contracts, enhancing brand positioning, and expanding international market presence through global trade shows, strategic alliances, and targeted campaigns. Adept at stakeholder collaboration, revenue planning, and optimizing sales processes to maximize profitability. Open to Director of Sales / Director of Sales & Marketing opportunities where strategic leadership and commercial expertise can drive sustainable growth and market leadership.

Country

Oman

City

Muscat

Industry

Hospitality

Skill

Opening Hotels, Marketing, Sales, Hospitality Industry, Sales & Marketing

Experience

Assistant Director of Sales

InterContinental Muscat

2024-2 - Present · 2 yrs 8 mos

Oman

Drove 41% revenue growth in leisure segment, achieving 32% increase in room night share and 6.8% ADR uplift Led departmental operations in absence of DOSM, achieving 23% above budgeted room revenue Collaborated with EXCOM to develop 2026 revenue budget and strategic sales plans Enhanced forecasting accuracy through market trend analysis and proactive strategy implementation Represented brand at global trade shows (ITB, IMEX, ATM) and international roadshows Led and mentored a team of 8 sales professionals, enabling internal promotions and performance growth Managed brand loyalty programs, consistently exceeding regional targets

Cluster Director of Sales (Pre-Opening)

Ibis Hotel & Adagio Aparthotel Doha (Accor)

2022-8 - 2024-1 · 1 yr 6 mos

Doha, Qatar

Generated QR 13M revenue within first 40 days during FIFA operations Built and led sales team with structured onboarding and performance frameworks Developed go-to-market strategies, digital presence, and brand positioning initiatives Secured key partnerships with Qatar Airways, Discover Qatar, and global tour operators Identified new revenue streams including charter and transit segments Implemented Accor systems (CATCH, ANAIS, ALL) to improve sales tracking and efficiency

Cluster Sales Manager

Crowne Plaza & Holiday Inn – The Business Park Doha (IHG)

2021-12 - 2022-8 · 9 mos

Salalah

Expanded market share through strategic client acquisition and relationship management Closed high-value corporate and group contracts Improved conversion rates through targeted sales presentations and proposals Mentored team members, enhancing cross-selling performance Identified new business opportunities through market analysis

Senior Sales Manager / Sales Manager / Sales Executive

Crowne Plaza Resort Salalah (IHG)

2011-2 - 2021-12 · 10 yrs 11 mos

Wilayat Salalah

Managed Corporate, Wholesale, and MICE segments, consistently achieving revenue targets Executed annual sales and marketing plans aligned with organizational objectives Organized FAM trips and promotional campaigns to drive business growth Increased repeat business through loyalty program initiatives Conducted market analysis to optimize pricing and competitive positioning Maintained long-term client relationships ensuring sustained revenue streams