shyamalendu majumder

* Lead a team of ASE’s, BDO’s & SO’s. * Establish distribution network at entire West Bengal. And achieve Monthly Volume Targets as SKU wise & area wise. * Regularly visit Retailers, Distributors and Channel partners for brand development and generating new business. And ensure that the sales operations functions smoothly. * An effective leadership to the team of Area Sales Executive, Senior Sales Officers & Sales Officers through regular training, motivation to achieve the set targets of Stockiest & Super Stockiest. * Budgeting & Sales Forecasting. Inventory and receivable management.& MIS * Inventory and receivable management.

Edible Oil and Fat

Prepare daily, weekly, cycle-wise and monthly MIS reports to provide effective feedback to the Top management. Responsible for origin-wise portfolio segmentation and drive the agencies to achieve preset Target while managed their overall work. Rewarded & Recognized in the year 2009-2010

* Senior Sales Executive * Managed new process implementations for retail sales & distribution in Kolkata of Ice cream & Frozen Products. * Conceptualized strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing the competitor’s strategies and steering brand building operations * Design schemes for marketing of ice cream & frozen product to retailers by Distribution Channels. * Provided an effective leadership to the team of Sales Coordinators & Jr. Sales Executives through regular training, motivation to achieve the set targets in sales volumes * Generate stable and consistent sales volume by stockiest appointment, and effective effort to achieve primary and secondary targets within time parameters.

* Mar 20 * Oct 2007 * VADILAL ENTERPRISES LTD, Ice Cream & Frozen Product, * LOCATION- SILIGURI/KOLKATA * Sales Executive * As a Sales Executive responsible to achieve sales targets across Kolkata, North Bengal area, * Retail market visit on daily basis * Visit hotels restaurants caterers and do the businesses tie up * Monitoring company assets (deep fridge ect) * Notice the competitor activity and action taken * Appoint new distributor in new area * Entrusted with the responsibility of handling and managing both primary and secondary targets within given time frame and ensured smooth business operation * Productively launched Vadilal brand Ice Cream at Delhi market in the year 20 * Successfully launched company’s product at North Bengal in financial year 2003 - 2004 with stable and consistent sales volume by newly appointed stockiest. * I got Promotion as Sales Executive from Sales Coordinator for outstanding performance in the year * 05

* Responsible for achieve primary and secondary targets, Outlet expansion and increase Market Coverage. * Monitoring sales team and Distributors for sales growth, coverage & business expansion. * Manage Depot, Super Stockiest and Distributor for smooth functioning of Business growth. * Sales planning, Forecasting & products Indenting (pack wise & Brand wise) for the region. * Handling Overall Budget and Keep a track on the smooth execution and implementation of schemes for target delivery. * Monthly review of Sales targets & business expansion plans with Sales team and monitoring the development. * Maintaining financial hygiene, tracking of distributor claim management and damage control for the region. * On the job training and guidance to Sales team on regular basis for adherence of sales processes. * Execution & Monitoring timely utilization of Market Visibility Components and Collateral for sales and business growth * Specialties: Distribution network. C&FA Management. Channel & Retail trade Sales. Product mix (SKU) Management. Team Management and New Business Development.

MBA ( Marketing) Activities and Societies: MBA ( Marketing & finance)