SHYAM ANAND

 Prepare Revenue Budget plan (Primary & Secondary) for all Brands across the assigned Region  Budget Plan and effective control on Marketing / Sales Promotion spends  Distributor wise follow up to ensure Budget achievement for the product GCC distribution rights  Monthly evaluation and plan with Sales Team for next month  Analyze performance growth Vs Promotion spends  Primary & Secondary review Vs Budget brand wise  Periodic review with market share reports.  Send all required reports to Principals as per timeline  Negotiate with advertising agencies / Media for ATL activities  Ensure on time payment to all Principals.  Inventory control – ageing analysis & control on stock holding days without out of stock situation  Brand Gross profit – Product costing.  Purchase Order planning with MIS team  Planning & Implementing innovative brand campaigns with continuous follow up with concerned team  New sku addition & Market feasibility study for new brands  Initiate periodic meetings and confirm Principal’s active involvement in business.  Brand presentations at Key Accounts.

Responsible for over all marketing and sales activities including business plan, strategy development in the whole country. I

Handling more than 175 key account customers in entire Dubai area. 3 merchandisers are reporting. Responsible for availability, visibility and implementing other marketing activities in entire outlets.