SHWETA BAKLIWAL

ACCOUNT MANAGER

Key Clients Handled:  Emerson Climate Technologies- • Lead the team that works for design and strategic development ECT. • Emerson organizes ‘Emerson Cup ‘which is a design and Engineering cup for the Air conditioning & Refrigeration industry for Asia, Middle East and SEA and has become a benchmark for markets like China and USA. • Worked closely with the Marcom Team for innovation and 360o activation for The Emerson cup 2010 and 2011 along with the strategic and creative lineage for activating specific products and markets. • Worked on concept to completion for Asia’s biggest Air conditioner and refrigerator exhibition named Acrex. Helped and managed the creative from agencies end and helped the client to achieve goals.  Kumar Builders- • Launched residential and commercial premises for one of India’s leading realty developers.  Deepak Fertilizers and Petro Chemicals Ltd. – • Worked on creating the corporate imagery, annual reports for stake holders, Corporate brand book and financial report advertisements. • Also helped the organization to achieve its goal for entering global markets.  Ishanya – • Retail activation and implementation of various marketing models to activate the brand and keep it buzzing all round the year with activities  Force Motors- Working on the new launch of traveler 26. • Dsk Hyosung- Campaign planning for the launch of GT250R which included advertisements in leading dailies in 18 cities .Planning and supervising 360o marketing plan and supervising the execution of marketing collaterals. Keeping a track of competitors activities. • Fruit of the Loom- To plan supervise and roll out branding activities in various mediums, ensure that the media plans are developed cost effectively and take care of all BELOW-THE-LINE activities including visual merchandising, brochure, signage promotional material etc.