Shuwen (Kitty) Zheng

Campaign Operation Manager @ Gamesight

About

Marketing professional with 3+ years of experience in gaming influencer marketing and campaign management, having led & executed 40+ campaigns for top clients including Tencent, MiHoYo, Bytedance, Ubisoft, and Bungie, totaling over $40M+ revenue. Skilled in data analysis and visualization using R, SQL, and Excel to inform and optimize strategic decisions. Known for a strong track record of academic excellence, innovation, and cross-functional collaboration in driving high-impact marketing initiatives.

Country

United States

City

Los Angeles

Industry

Marketing & Advertising

Skill

Campaign Strategy Development, SOP Development, Go-to-Market Strategy, Market Analysis, Project Management, Data Analysis, Communication, Account Management, Marketing Campaign Management, Marketing Strategy, Media Agencies, Influencer Marketing, Internal Communications, Statements of Work (SOW), Campaign Development, Google Ads, Nielsen, Salesforce, Python (Programming Language), Google Ad Manager

Experience

Campaign Operation Manager

Gamesight

2024-11 - Present · 1 yr 11 mos

Partner with senior leadership to streamline campaign operations by creating standardized templates, defining scalable SOPs, and identifying key process inefficiencies to improve workflow speed and consistency Lead the execution of influencer and media campaigns totaling over $5M for top-tier clients including Ubisoft, Sony Interactive Entertainment, Netease, Tencent, and Bungie, ensuring timely delivery and performance optimization Own the full campaign lifecycle—from strategic planning and creative development to execution and post-mortem—customized to align with client objectives and maximize ROI through data-backed decision-making

Sr. Account Coordinator

BENlabs

2023-1 - 2024-11 · 1 yr 11 mos

Los Angeles, California, United States

Managed 30+ major campaigns for high-profile gaming and consumer product brands, driving strong campaign ROI and contributing to over $20M+ in annual revenue Collaborated cross-functionally with product and creative teams to align campaign goals with client expectations and audience trends Created performance reports using proprietary and data analytics tools to provide actionable insights on campaign KPIs and growth opportunities

Account Coordinator

BENlabs

2022-7 - 2024-11 · 2 yrs 5 mos

Los Angeles, California, United States

Spring Intern at Talent Partnerships Team

Studio71, LP

2022-1 - 2022-5 · 5 mos

Los Angeles, California, United States

Fall Intern at Advertising Operation Department

Studio71, LP

2021-9 - 2021-12 · 4 mos

Los Angeles, California, United States

Journalism Intern

Shanghai Media Group

2017-7 - 2017-8 · 2 mos

中国上海

- Experience in live show production; prepared schedule guides for stage and camera crews to facilitate production; attended weekly production meetings and provided departmental updates; assisted executive producers and directors by communicating with different crews via walkie-talkie to help with duties around stage setting, camera shooting, and maintenance; coordinated and communicated with 50+ panel speakers by checking their talking points and providing procedural updates to maintain an orderly event environment - Covered and reported local criminal cases in Shanghai; interviewed judges, prosecutors, and criminals to corroborate information needed for the shows; contributed to weekly meetings with fellow reporters and producers by pitching news stories; collaborated with field reporters, photographers, and news producers regarding research progress, investigation accuracy and breaking news stories; drafted news articles and production scripts to assist news producers; processed 10hr+ interview footage and co-produced 3 episodic shows; coordinated with editors and designed 30+ graphics to synchronize show content with social media articles